Whether you’re growing your own business, trying to gain personal followers, or finding how you can promote a product, you are essentially following the same algorithm. But what exactly is that algorithm?
Social media is made up of all sorts of algorithms that you may understand consciously or subconsciously or maybe not at all. It is all just a game, coming up with catchy captions, selecting the most appropriate hashtags, editing your image a certain way, posting at the right moment… These all connect back to the social media algorithm.
More often than not, businesses flourish due to social media. In this day and age, everyone bases things on social media and becomes influenced by posts. Words tend to spread faster when they are posted on social media rather than posted on a poster or written in a book.
So, why does all this matter?
All these ideas are very important considering Twitter just launched a new 45-page ‘Twitter Connect Playbook.’ The app platform noticed many companies and individuals using the source as a way to expand their company so they wanted to find a way to guide them further. This new playbook is exactly that, a guide on how to utilize Twitter’s various ad formats and tools. The full ‘Twitter Connect Playbook’ can be downloaded here.
The playbook mentions that keeping tweets short and to the point can be very effective. They also suggest making hashtags accessible, embracing emojis, and asking questions are targets to get your audience talking.
So what else does the playbook detail?
- Insights on how important something like Twitter can be for a business and its usage
- Details on how Twitter can be used for advertising and what elements contribute to what
- Case study notes that cater to what you are trying to do
- Benefits of each approach (stories, posts, live streams)
- Tips and targets
As explained by Twitter: “There are so many things to consider when planning and running a successful social campaign – enough to fill an entire playbook, in fact. We’ve compiled our best data, learnings, and tips from our own marketers, customer success specialists, account managers, and creative team to create your one-stop shop for Twitter Ads success.”
The book even incorporates important facts like, “People of Twitter spend 1.9X more time looking at connect ads (ads that connect to an event, occasion, or trend) and are 4X more likely to act after seeing an ad when compared to some other social media platforms,” and, “70% of people agree that they use Twitter to keep themselves connected to the events they are passionate about.”
How does this connect to Milldam:
At Milldam, we use Twitter as a way to connect with our followers and promote our mission. We have seen how big of an impact social media has on us and can infer that many others feel the same. The power of social media is huge and can drive leading forces in the right direction. This playbook is an intelligent idea as companies are trying to figure out the most appropriate ways to sell themselves. Here at Milldam, we cater to you and your needs and with this playbook, we can learn more ways to expand our audience further.
This new playbook is something new as social media platforms do not tend to create them and will be put to great use. If you are looking to grow an establishment or simply want to learn how algorithms work, this will be a great help. With our world being based on social media, this is an essential addition to the social media atmosphere.
Read the full article here.
