Influencers aren’t just beneficial for clothing and makeup brands. Companies in the technology and telecommunications space are beginning to work with them regularly to market their services to an engaged audience.
By Olivia DiFilippo
When the word “influencer” comes to mind, many probably only associate it with clothing brands, beauty companies, and food services. Most of what we see influencers promote on social media does revolve around these sectors. We want to be just like these people, whose lives seem so perfect and manicured. This is why the products they promote sell, and the ideas they advocate for gain traction.
However, what happens when influencers begin to promote products and services outside the realm of beauty and fashion? That question is being answered more and more in recent times. Technology and telecommunications companies are breaking into the influencer marketing sector and finding ways to sell their products to new audiences, while still maintaining their current clients.
Companies like IBM, Microsoft, and Cisco are all a part of this shift towards the utilization of influencers. They also use people with large followings and those who are considered “micro-influencers” who have between 1,000 and 1,000,000 followers. These people are usually experts in a specific niche and have a higher engagement on their social media than macro-influencers do.
Another example of a tech company working with influencers is Surfshark. This business allows its users to effectively surf the open internet without limits, promoting cybersecurity and digital freedom. The company’s main goal may be confusing to a younger audience if not promoted simply and attractively. This is why influencers can come in handy. Surfshark even has an ambassador page on its website, allowing anyone to advertise their product on YouTube.
The time has come for technology and telecommunications companies to bathe in the spotlight of influencer marketing. Many continue to underestimate the power of social media and the sway that creators have on their dedicated audiences. There is no sign of this impact stopping or even slowing anytime soon. If you don’t want your company to fall behind, you better keep up with new marketing trends. Whatever the next trend may be, companies from all sectors should be ready.
