“Jack (Vonich) is one of the most enthusiastic people I’ve ever worked with. He’s a straight shooter. Very transparent,” Instor’s outgoing president Bob Hancock said about his choice for taking over the reigns after he retires this month.

The data center infrastructure vendor won’t lose the expertise of the 30-year veteran who led the data center infrastructure solutions team; Hancock will remain on as chairman of the Fremont, California-based company.

After a 12-year stint at Server Technology, where Vonich led the sales efforts of the power distribution unit manufacturer, he joined Instor in 2014 as VP of sales and marketing. He has been the driving force behind the expansion of sales to locations in Virginia, Texas, Ireland, Amsterdam, and the UK.

“When I came onboard, my goal was to bring in a new set of clients to diversify Instor’s revenue,” Vonich said in a company blog post. “We had a strategic partnership with Digital Realty, which really started growing quickly. With that, we recognized that we needed to expand our presence nationally.”

In his new role, Vonich’s will focus on enhancing customer relations while expanding Instor’s deep partnership with vendors, many of which can be linked to the company’s founding in the 1980s.

“This new role allows me to focus more on our strategic relationships and on the long-term strategy to bring in more services to our customers,” Vonich said in a statement. “If there is something we can do for the customer that makes the solution more valuable to them, we’re always looking out to do that.”

Under Vonich’s leadership, Instor recently launched a Fit Up Calculator, which lets data center operators estimate the cost of a new project – whether in a traditional data center or a colocation.

Vonich and Hancock share similar philosophies when it comes to the company’s biggest asset and priority.

“We both feel strongly that our strength is in the people we work with,” Hancock said. “In a lot of companies, the guys at the top tend to have large egos, but neither Jack nor I have that. We both feel we should create a successful environment for people with talent, then get out of the way and let them do it.”

Instor has been in the data center infrastructure business since the ’80s. Its customers have included Oracle, Adobe, Digital Realty, and Cisco.