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Welcome to the October edition of the Milldam Monthly. This month’s newsletter marks the official entrance to Q4 of 2015. October is a great time to consider what projects or announcements you still want to promote in the last quarter of the year.
Your last piece of big company news or even just a recap of how your office celebrated Halloween can provide lots of great material for your company’s social posts! Check out our Human Interest piece to inspire your workplace Halloween revelry. This month’s PR Tip shows the best ways to capitalize on the festivities through social media, along with the practices successful celebrities use in their social media communication that we can all learn from.
*Click on the bear to view our full album!*
As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out.
In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to this month!
Adam Waitkunas
President
Milldam Public Relations
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HUMAN INTEREST
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Halloween in the Workplace
Dressing up in costumes, indulging in treats, and spooking some of your co-workers; Halloween in the office can be super fun — if done right.
Follow these quick tips so your next office Halloween party doesn’t turn into your own personal horror film:
Make scares more festive than freaky: Have some fun but don’t spook your colleagues too much.
Try leaving a bowl of candy on your desk for co-workers who are feeling like Trick-Or-Treaters. A few festive decorations never hurt anyone either!
Opt for office-appropriate costumes: There are still meetings to attend and that uncomfortable commute, so don’t wear anything that will distract you from getting your work done.
Besides the comfort factor, you also want to make sure that you don’t offend anyone with your get-up. Unless you want to debate about immigration all day, maybe you should hold off on the Donald Trump wig you bought until after work!
Don’t be a party monster:
Try to take it easy on the witch’s brew so you don’t do or say something that will haunt you later on! Like with all office parties, remember that these are your co-workers and that you need to maintain a certain level of professionalism among the shenanigans. Anything you say or do can affect how you are viewed as an employee. Be respectful and have fun!
Read the full article
3 Tips for Celebrating Halloween at Work Without Embarrassing Yourself
at U.S.News.com
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| PR TIP OF THE MONTH |
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Stars of Social Media
Companies constantly struggle with social media. Most of the time they aren’t using it properly and become frustrated when their posts are ignored. If you want to stop your followers from falling asleep,
seek the help of c
elebrities. Stars like Beyonce and Taylor Swift are known for harnessing the power of social media as a way to enhance their career.
Here are five strategies celebs use to keep their fans engaged which also apply to the corporate world:
1. Recognize that every platform is different: Many companies use more than one social site and replicate the same message across all platforms, even though they all have different attributes. Using a different approach for Instagram (where pictures are the focus) than your Twitter (where brevity in messaging is key) will keep your followers interested in what you have to say.
2. Don’t Disappear: Posting frequently on social sites is key to ensuring that your followers don’t forget about you. The more consistent you are with posting, the more interaction you will receive.
3. Keep tabs on your followers: Make sure to “like”, share or comment on your followers’ posts. If someone mentions your brand, respond generously so they know that you care. A little bit of love can go a long way.
4. Don’t be overly promotional: Instead of pushing followers to buy your product, speak about related current events in your posts to capture their attention. Maybe even throw in a “Throwback Thursday” every once in a while! (
One of our favorite social strategies)
5. Craft a narrative: In the case that your company must respond to a controversy or bad news, generate a creative message for your customers through social media to help repair the damage. While press releases and website postings help, often a well crafted narrative is the fastest way to administer damage control directly to your customer base.
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| CLIENT NEWS |
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Instor Solutions now offers premier data center earthquake protection service
Now the Bay Area’s exclusive provider of the ISO-Base
Seismic Isolation Platform Technology, Instor is proud to feature a product designed to future-proof data centers from seismic disruptions. In recognition of the 26th anniversary of the Loma Prieta earthquake, data centers in the Bay Area should consider their earthquake disaster options now more than ever.
Hurricane Electric announces first connection in South Korea
Hurricane Electric recently connected to
The Korea Neutral Internet eXchange located in Seoul. This is HE’s first connection in South Korea and sixth in an Asian city.
Critical Facilities Summit offers Continuity Planning and Data Center Leadership workshops
For the first time, the 2015 show featured a seminar on the importance of business continuity plans as well as a data center executive leadership workshop.
IT Business Edge features Future Resource Engineering
In a recent article on data center energy efficiency, author Arthur Cole cite’s Future Resource Engineering’s expertise in efficiency planning. The conservation leader posits that even small to mid-size data centers can enjoy tremendous energy savings by making modest changes to their infrastructure and facilities.
Upsite Technologies Inc. appoints Alan Zoldos to Vice President of Sales and Marketing
The former Staples executive brings more than 25 years of experience in technology, business, and commercial solution sales. Zoldos will support the data center airflow management expert by directing and coordinating sales and corporate messaging, among other responsibilities.
Datacenter Dynamics features Hurricane Electric for Seoul PoP
Hurricane’s newest international Point-of-Presence, located in South Korea, was recently featured by Datacenter Dynamics for its ability to
increase network capacity, reduce latency and improve fault tolerance for the Asia Pacific nation. Hurricane Electric anticipates being able to provide the connectivity option to accommodate South Korea’s aggressive IT expansion plans.
Opterra’s Bluestone Energy Services participated as a Platinum Sponsor at National Grid’s 2015 Customer and Partner Energy Efficiency Summit
Throughout Bluestone’s many energy conservation projects, the company has secured over $6 million in National Grid incentives for its customers since 2010. A long-time supporter of the summit, Bluestone was proud to exhibit alongside National Grid again this month.
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| INDUSTRY NEWS |
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Tesla Motors Builds Data Center as Part of $5 Billion Battery Plant in Nevada
The Gigafactory I facility will make car batteries along with residential and commercial storage batteries for the company’s Tesla Energy initiative.
Public Cloud More Secure than Private Data Centers?
Recent issues with data breaches and hackers have caused people to move away from corporate data centers. Public cloud providers, such as Amazon Web Services, are proving to be more secure.
DCIM Software Market is Steadily Growing
The data center infrastructure management software market is gaining more competition and current marketplace leaders are stepping-up their game. DCIM has been able to provide high-level services to markets such as colocation, making the software even more valuable.
Demand for Digital Storage and the Rise of Texas
Industries in finance, retail, and healthcare are increasingly looking to house their critical data in locations that provide ample access, space and security, but are struggling thanks to the steep increase in demand. These factors have combined to make North Texas the number three data center market in the United States.
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UPCOMING INDUSTRY EVENTS
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November 8-13
Washington Marriott Wardman Park
Washington, DC
November 9-10
Sheraton Phoenix Downtown Hotel
Phoenix, AZ
November 10
Metropolitan Pavilion
New York, NY
November 12
Location TBD
Silicon Valley, CA
November 12-13
Ritz-Carlton Half Moon Bay
Half Moon Bay, CA
November 15-18
JW Marriott San Antonio Hill Country
San Antonio, TX
November 18-19
Excel London, Prince Regent
London, UK
November 15-20
Austin Convention Center
Austin, TX
December 7-10
Venetian
Las Vegas, NV
December 10
Convene Times Square
New York, NY
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About Milldam Public Relations
Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology, energy, telecommunications and facilities companies.
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