| Join Our List |
 |
|
|
|
Welcome to the September edition of the Milldam Monthly. The beginning of fall also marks the beginning of the busy conference and trade show season, and this month’s newsletter explores how to better equip you to network with strangers. Our Human Interest story examines the unspoken social cues that can help start a conversation with a potential client or contact.
As the weather gets colder and our work schedules get busier, you might find yourself unwinding with a movie or show on Netflix. But have you thought about what you can learn about PR from the video-streaming powerhouse? Our PR Tip Of The Month explores the public relations successes and missteps that the media giant has encountered.
Be on the lookout! The Milldam staff will be on the road over the next couple of weeks, attending conferences and trade shows that you may also be attending. Catch up with us in:
As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out. In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to this month!
Adam Waitkunas
President
Milldam Public Relations
|
|
HUMAN INTEREST
|
|
How To Read a Room
Before taking a look at our upcoming industry events, read up on how to network your way through a room of strangers.
Paying close attention to social cues such as sounds or behavioral details can help you find which people to engage in conversation….and those to avoid. Whether it’s the person hovering over their cell phone in the corner or the loud group high-fiving each other, by reading the room before diving in among the masses, you can leave an upcoming conference with a handful of new business contacts.
|
| PR TIP OF THE MONTH |
R |
PR Lessons from Netflix
Before Netflix became a household name, they experienced the many ups and downs of a new company trying to “make it.” But like any good company, Netflix analyzed their good, bad, and potentially ugly PR moves to ultimately create the public image we know and love. By reading these tips, you can also learn from some of the trials and triumphs of our favorite companion on Friday nights:
Always Be Transparent With The Public
Netflix lost the trust of their customers when they split their service into two separate sites, causing an inconvenience for users. If Netflix was open with their customers and explained why they made the changes and what the changes entailed, they likely wouldn’t have received as much backlash. Before making any big business decisions that will affect your customers, weigh out the pros and cons of the decision.
If You Want to Stay Relevant, Change With the Times
Netflix started out as a DVD rental company, but added the online streaming service when the demand for DVD rentals declined. This smart move turned Netflix into the largest and most popular online streaming website in their market. By staying relevant and taking a risk, they became very successful. Once their competitors launched similar services, Netflix fought their way back to the top by creating their own award-winning shows.
Damage Control Will Always Be Important
Public Relations professionals are no strangers to damage control. Netflix was in trouble with their customers when they raised their monthly prices. Their stock sank and customers were voicing their complaints. As a result, Netflix launched innovative marketing efforts to keep current customers satisfied and created new benefits and services to make-up for the price increase. Taking the time to keep current customers happy is always important before looking to gain new ones.
Check out the full article “PR Tips Entrepreneurs Can Learn From Netflix” at
|
| CLIENT NEWS |
|
|
2015 Critical Facilities Summit Speakers Announced
The conference and product expo will be joined by senior level decision makers from Compass Data Centers, DLB, Wells Fargo Bank, NVIDIA Corporation, and B uilding Operating Management Magazine. See the article at Mission Critical Magazine.
New White Paper Released by Future Resource Engineering
Future Resource Engineering’s most recent white paper provides data center owners and operators with an outline for creating an efficiency plan to minimize energy costs. See more at Energy Manager Today.
Upsite Technologies Featured by Datacenter Dynamics
Upsite’s Koldlok brush grommet, designed to seal cable openings, came out on top against other grommet brush brands in a recent ASHRAE report. Read the full article at Datacenter Dynamics.
Opterra’s Bluestone Energy Services Announces Gold Sponsorship at Chicago Energy Efficiency Expo
The energy conservation firm recently participated in the Chicago Energy Efficiency Expo to educate participants on new solutions to reduce energy usage. Read more about the event at Business Wire.
The 2015 Critical Facilities Summit Featured for Efficiency
While the third-annual facilities conference covers a number of mission critical topics, CFS 2015 will also explore different aspects of energy efficiency. Specifically, the conference has unveiled a new track this year on Energy, Sustainability and Cost Control. Read more at Energy Efficiency Markets.
Upsite Technologies’ Environmental Monitoring System 200 Featured in Mission Critical Magazine
Listed in the New Products section, Upsite’s EMS200 can sense a variety of environmental threats and conditions within the data center and is designed for easy integration into both new and existing BMS, NMS and DCIMs. Learn more at Mission Critical.
|
| INDUSTRY NEWS |
|
Summer Heat and High Data Center Cooling Costs
As summer reaches an end, IT and facility teams should be evaluating their current cooling systems in order to cut down utility costs for the next year. Using the temperature monitoring practices of the world’s largest and most energy efficient data centers can help. See the story at Data Center Knowledge.
Colocation Looks Enticing to Enterprises Weary of IT Woes
The colocation market is estimated to grow in both revenue and its global footprint by 2017. IT deployments are looking to third-party colocation providers to meet their infrastructure needs rather than building themselves. Read the full article at Heavy Reading Insider.
A Floating Data Center
Nautilus Data Technologies has successfully designed and tested a floating data center to eliminate infrastructure costs. The water from the ocean can power and cool the data center, along with no real estate or property taxes. Read more at Data Center Frontier.
Zombie Servers Sucking Up Our Energy
There are servers across the world using power but not identifiable on the network. This environmental problem needs to be addressed so that companies know when to pull the plug. Read the article at The Wall Street Journal.
Airbnb Technology Creating Great Matches
The lodging rental company started out by using Amazon Web Services, where they could avoid managing their infrastructure and focus on matching user preferences online. For more information, read on at The Platform.
Equinix Customers Demand Data Center Services Powered by Clean Energy
Following requests from Internet customers, the data center operator plans to buy 105 megawatts of solar power to operate their 12 data centers in California. Read the article at Fortune.
|
|
UPCOMING INDUSTRY EVENTS
|
|
|
September 30
Fremont II Facility
Fremont, CA
September 30
Courtyard by Marriott – LA Westside
Culver City, CA
October 5-7
Charlotte Convention Center
Charlotte, NC
October 6-7
The Renaissance Dallas Hotel
Dallas, TX
October 7-9
Colorado Convention Center
Denver, CO
October 15
Gillette Stadium
Foxborough, MA
November 8-13
Washington Marriott Wardman Park
Washington, DC
November 9-10
Sheraton Pheonix Downtown Hotel
Phoenix, AZ
November 12-13
Ritz-Carlton Half Moon Bay
Half Moon Bay, CA
November 15-20
Austin Convention Center
Austin, TX
|
|
| About Milldam Public Relations
Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology, energy, telecommunications and facilities companies.
|
|
|
