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Welcome to the August edition of the Milldam Monthly. This month’s issue explores a group that’s of interest to all of us: the media! We work with the media everyday to:
- Place stories and news items about our clients
- Set briefings
- Arrange interviews
- Network at trade shows and conferences
- Build lasting relationships between our clients and reporters to establish them as industry leaders in their field
The August Milldam Monthly asks you to take a moment and consider how you should be preparing before talking with the media. Our Human Interest piece moves into music media, offering some playful suggestions for your next playlist. As always, included is recent news on what our clients have been up to as we move into September and information about upcoming events that you might be interested in.
One of the next major conferences that we’ll be attending is the
Critical Facilities Summit!
Let us know if you’ll be there – we’d love to set a meeting or say hello. We also have access to a special discount. If you’d like to attend, give us a call and we’ll see what we can do for you.
As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out. In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to this month! Adam Waitkunas
President
Milldam Public Relations
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HUMAN INTEREST
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Jams for the Fans
Are you looking for the perfect playlist for that special occasion? Check out this month’s Human Interest piece from DuJour.com, which explores the playlists of some of today’s hottest models, celebrity chefs, and award-winning composers. See if you share the same taste in music as the rich and famous! Maybe you and your favorite actor/actress listen to the same songs as you power through your day, exercise at the gym, make dinner or sit behind a desk just trying to get through the workday.
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| PR TIP OF THE MONTH |
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 Ready, Set, Interview!
We did it! Somebody from a key publication is interested in talking to YOU……..So now what?
Milldam Public Relations offers a tailored training around communicating with the media for our clients. While there are many things to remember while someone from your business is talking with an industry analyst or reporter, there are several best practices to help you prepare BEFORE the interview happens. Here are a few tips:
- Know Your Messaging | even if you think you know the key points, take some time to work through how you want to quickly and concisely convey the right message to a reporter.
- Practice Before You Preach | especially if you’ve never interviewed on this subject before, try out a few talking points or examples on your colleagues before talking to the media.
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Address the WIIFM: “What’s In It For Me”
| it’s critical to gain an understanding of the reporter’s publication and readership so that you’re offering messaging and information that is already on-target with what they’re interested in printing. If your information is too far off-topic, it won’t be of value.
- Prepare For The Unexpected | try to anticipate some questions ahead of time, particularly anything that might make you uncomfortable – product release dates, annual revenue, etc. – so that you are prepared with an intelligent answer instead of floundering.
- Never Lie and Never Guess | rather self-explanatory, these should be obvious points but are always a good reminder. Even if the interview goes in an unexpected direction, remain true to what you know, don’t lie about anything……and then call your PR firm 🙂
Want to learn more about media training? Reach Out and learn more!
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| CLIENT NEWS |
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Hurricane Electric brings global network to Serbia
Hurricane Electric’s ever-expanding global network was most recently established in Belgrade, Serbia. Telenor’s Tier 3 data center marks Hurricane’s 28th Point-of-Presence in Europe. See more details at
Capacity Magazine.Bluestone Energy’s new hires featured by Energy Manager Today
A division of Opterra Energy Services, Bluestone’s newest employees from this spring were recently featured in an industry round-up of corporate hires. Learn more about the additions to Bluestone’s National Accounts team at
Energy Manager Today.Upsite Technologies names Vice President of Federal Sales and Special Projects
Duane Davenport, formerly of Hitachi Data Systems, joins Upsite Technologies to
manage the company’s expansion into the public sector data center, IT, and energy efficiency marketplaces. Read the article at Washington Technology.
Future Resource Engineering releases new whitepaper on Data Center Efficiency Planning
The complimentary paper details a five step blueprint for creating a data center efficiency plan. Published at a time when energy conservation in data centers has become a critical issue, the risks, rewards, challenges and strategies that are outlined make this whitepaper a “must read” for anyone in the data center industry. The whitepaper can be downloaded
Here.
Hurricane Electric featured by Information Week for BGP dashboard
Exploring what it means to secure your BGP, the article references Hurricane Electric’s
BGP dashboard and dataset for tracking BGP issues as particularly useful for companies concerned with BGP abuse. The topic arose out of the Black Hat security conference. Read more at Information Week’s Dark Reading.Cobalt Data Centers renews industry certifications for operational excellence
Leading Las Vegas colocation facility, Cobalt Data Centers successfully renewed its HIPAA, PCI DSS, and SSAE 16 SOC 1 and SOC 2 (Type 2) certifications. These ensure standards for physical security, network security, operational quality and system controls. Read more at Mission Critical Magazine.Upsite Technologies’ new VP quoted on US government efficiency bill
Focused on government data centers, this bill is intended to fix the inefficiency of government infrastructure. Upsite’s VP Duane Davenport is involved in the company’s federal projects and was quoted for his thoughts on how government agencies have prioritized efficiency to date. See more at Data Center Knowledge.
Hurricane Electric’s stats on the need for IPv6 noted by Tech Republic
The leading technology publication recently named Hurricane Electric for its stats on IPv4 depletion. This summer, IPv4 addresses are being exhausted, leaving a greater and growing need for IPv6. Learn more at Tech Republic.Instor Solutions expands into Europe
The establishment of an office in Ireland marks Instor’s official launch of a European presence. Headed by Norbert Kutter,
director of Global Business Development, the data center infrastructure specialist will enable its US-based customers to leverage the company’s expertise for their European projects. Find out more at Datacenter Dynamics.
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| INDUSTRY NEWS |
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Netflix moves to the cloud
The first major company to move entirely to the cloud, Netflix now stores
40 PetaBytes (PB) of video
on Amazon’s S3. Since Netflix uses more of the Internet’s bandwidth than any other single website or service, this amount of data being stored in the cloud is revolutionary. Learn more about this landmark event on the CSC Blog.
Recent Los Angeles explosion disrupts data center
An unusual explosion from a basement in Los Angeles caused alarm for Level 3 and CoreSite. The network service experienced interruption and CoreSite’s cooling system was briefly without power. Fortunately, C
oreSite’s LA1 data center’s customers’ critical power was not affected. Read more details about the story at Data Center Knowledge.
Bee backpacks made of RFID ‘black box’ chips created to track population movements
Intel and
The Australian Commonwealth Scientific and Industrial Research Organisation (CSIRO) are working together to equip bees with a tracking device. Intel’s Edison wearables computing platform is being used to help researchers try and understand the widespread disappearance and death of honey bees around the world. See the story at ZD Net.
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UPCOMING INDUSTRY EVENTS
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Telco Big Data Summit
September 9
Sands Expo & Convention Center
Las Vegas, NV
Hosting and Cloud Transformation Summit North America
September 15-17
Bellagio Resort and Hotel
Las Vegas, NV
Data Center Management Strategies
September 16, 2015
Donald E. Stephens Convention Center
Rosemont (O’Hare) Illinois
The Third Annual Washington, D.C. & Mid-Atlantic Data Center Summit
September 16-17
Hyatt Regency Reston
Reston, VA
Gaming and Leisure Roundtable
September 27-28
Las Vegas, NV
FMI Energy & Store Development Conference
September 27-30
Sheraton San Diego Hotel
San Diego, CA
Critical Facilities Summit
October 5-7
Charlotte Convention Center
Charlotte, NC
IFMA’s World Workplace
October 7-9
Colorado Convention Center
Denver, CO
National Grid 2015 Customer and Sponsor Energy Efficiency Summit
October 15
Gillette Stadium
Foxborough, MA
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About Milldam Public Relations
Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology, energy, telecommunications and facilities companies.
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