The Albuquerque Business Journal recently posted a full CEO profile of new President at Upsite Technologies, Peter Crook. From the article:
Peter Crook is still moving into his office.
Make that moving back into his office, as the returning CEO for Upsite Technologies. Crook’s first day back at Upsite was Monday, after he left the company several years ago to work as a venture fund adviser.
Upsite founder Ken Brill died in July 2013, and the company turned to Crook to help lead it through new product launches and prototype development, Crook said.
“Ken and I … were the founders of the company. This is sentimentally important to me,” Crook said. “I came back in August as an adviser. But the board said we are now in a position where we want to produce new products and grow. It’s a good match. I have an emotional bond to the company.”
For several years Crook has been working in Fort Collins, Colo. But, he said, his heart was always in New Mexico.
He and Brill founded Upsite in Santa Fe in 2001, and he’s had homes in Miami, N.M., and Albuquerque.
Upsite was an early player in developing ways to keep cool air circulating around servers in data centers that get hot.
In the late 1990s, as data centers were growing in size and complexity and generating more heat, they reached a point where firms couldn’t input enough cool air. The solution seemed to be to seal in the cool air, not generating more cool air.
“We started looking at it and said, ‘How do we solve this?” Crook said. “Some people were already doing things. But other materials had a memory and wouldn’t keep a seal.”
“Then we said, “Wait, brushes. They come back.”
Read the full article at Albuquerque Business First.
