Post Tagged with: "social media"

Creating ‘Insta’ Buzz for Your Business

Creating ‘Insta’ Buzz for Your Business

Why an Instagram presence is a must for any small business The latest Instagram statistics reveal that the interactive photo sharing application has approximately 700 million monthly active users uploading 95 million photos each day. According to the most recent Advertising Agency Survey by STRATA, 53% of clients plan to use Instagram for social media advertising campaigns while 37% choose Twitter. Facebook remains the dominant social media player with 95% of the agencies polled reporting […]

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Public PR Crises: How to Respond

Public PR Crises: How to Respond

This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]

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Top 3 Benefits of Tweetdeck

Top 3 Benefits of Tweetdeck

Social media remains an integral element of modern PR campaigns and a strong case can still be made for using the platform Twitter. It remains one of the “big three,” along with Facebook and LinkedIn, as the top social platforms that companies turn towards to help broadcast a variety of messages or company updates (Instagram is arguably a close fourth). Launched in 2006, Twitter is a well-established tool for many companies. Its content is an […]

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First Impressions

First Impressions

You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]

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Steps for Successful Media Relations

Steps for Successful Media Relations

As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read.  One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]

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Caroline’s Cloud I: Instagram for B2B: Should You Bother?

Caroline’s Cloud I: Instagram for B2B: Should You Bother?

Caroline Haley authors the column “Caroline’s Cloud” and is Vice President, Outreach & Operations for Milldam Public Relations. Instagram is the photo sharing app taking up lots of space in Facebook’s many data centers. Established in 2010, the app was purchased by Facebook in 2012 for approximately $1 Billion and continues to grow in popularity. As with many social apps, Instagram was quickly seized by marketers to promote various brands, with B2C marketing in particular benefiting […]

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Milldam Monthly: Attention to Detail

Milldam Monthly: Attention to Detail

Sign up for the Milldam Monthly Here! Issue: #44                      THE MILLDAM MONTHLY                                   April/2016  Welcome to the April edition of the Milldam Monthly. Everyone in the PR industry knows the importance of being as detail-oriented as possible and this month’s newsletter emphasizes the attention needed to build your business in a […]

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