Whether you’re growing your own business, trying to gain personal followers, or finding how you can promote a product, you are essentially following the same algorithm. But what exactly is that algorithm? Social media is made up of all sorts of algorithms that you may understand consciously or subconsciously or maybe not at all. It is all just a game, coming up with catchy captions, selecting the most appropriate hashtags, editing your image a certain […]
How can you use Instagram to grow your business? Instagram is a powerful and popular social media platform that is used to increase brand reach and find new opportunities to network and scale your business. Over 1 billion people actively use Instagram each month. Additionally, 68% of people become more interested in a brand or product after viewing an Instagram story. It’s a great idea to market your B2B brand on Instagram Instagram was purchased by […]
As the world begins to open up for in-person business like trade shows and meetings, we look back at the lasting effects that COVID-19 has had on the future of strategic communications. By Olivia DiFilippo Things are beginning to look hopeful for the end of the COVID-19 pandemic. With over 60% of American adults having received at least one dose of the vaccine, we can finally start to plan in-person events and meetings for businesses. […]
Popular social platforms such as Facebook, Twitter, and LinkedIn each provide different benefits for business networking. However, online conversation can only go so far. This blog provides an introduction to Meetup: an application that combines features from all of these familiar tools to promote face-to face interaction in group settings based on similar interests. To help those that are unaware, this post will provide the basic steps to tailoring a Meetup account to help meet […]
As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]
Why an Instagram presence is a must for any small business The latest Instagram statistics reveal that the interactive photo sharing application has approximately 700 million monthly active users uploading 95 million photos each day. According to the most recent Advertising Agency Survey by STRATA, 53% of clients plan to use Instagram for social media advertising campaigns while 37% choose Twitter. Facebook remains the dominant social media player with 95% of the agencies polled reporting […]
This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]
Social media remains an integral element of modern PR campaigns and a strong case can still be made for using the platform Twitter. It remains one of the “big three,” along with Facebook and LinkedIn, as the top social platforms that companies turn towards to help broadcast a variety of messages or company updates (Instagram is arguably a close fourth). Launched in 2006, Twitter is a well-established tool for many companies. Its content is an […]
You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]
As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read. One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]
