As we briefly covered in Part One of this series, there are a variety of benefits when content marketing is successfully employed, among them: establishing credibility, creating positive associations, and fostering loyalty and brand association. As part of our introduction to the subject, we examined three best practices to consider before putting pen to paper, whether developing a standalone piece of collateral or an in-depth content marketing campaign: Create a plan with goals Track the […]
As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]
How Public Relations Can Lead to a Liquidity Event Several of our previous posts have discussed the different benefits that public relations can have on your business. There is also much to be said about the impactful role that sustained PR campaigns can play in a company that is seeking to merge with another or trying to become an attractive candidate for acquisition. While this is not a goal for everyone, your long-term business strategy […]
Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]
We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]
Brendon Stellman authors the column “Pure BS” and is Vice President, Director of Client Relations for Milldam Public Relations. “Congratulations, we’ve lined up a briefing for you with one of the foremost publications in your industry!” Fewer words have caused more simultaneous feelings of joy and dread in company executives. On the one hand, speaking directly to a reporter that writes on your industry is one of the best avenues to communicate your offerings to […]
