Post Tagged with: "Pure BS"

A Primer on PR Metrics

A Primer on PR Metrics

As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]

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Public Relations For Small Businesses

Public Relations For Small Businesses

Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]

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Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]

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Pure BS Volume 1: Communicating With The Media

Pure BS Volume 1: 

Communicating With The Media

Brendon Stellman authors the column “Pure BS” and is Vice President, Director of Client Relations for Milldam Public Relations. “Congratulations, we’ve lined up a briefing for you with one of the foremost publications in your industry!” Fewer words have caused more simultaneous feelings of joy and dread in company executives. On the one hand, speaking directly to a reporter that writes on your industry is one of the best avenues to communicate your offerings to […]

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