Post Tagged with: "press coverage"

The Successful Launch of an Upscale Women’s Clothing Store

The Successful Launch of an Upscale Women’s Clothing Store

Learn how Milldam orchestrated a successful store grand opening and associated publicity campaign The Challenge  Milldam Public Relations was approached by a fashion designer that was new to the area and had embarked on a journey to open a high-end women’s clothing store. With no local network, she turned to Milldam Public Relations to manage the store’s official launch and garner publicity. The Solution  Upon signing with the store, Milldam developed a three-pronged campaign that […]

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The Importance of Engaging Customers to Leverage Press Coverage

The Importance of Engaging Customers to Leverage Press Coverage

As we’ve previously discussed in the Milldam Minute, a customer that is willing to provide a testimonial is an excellent resource for generating press coverage.  Two weeks ago, I discussed the importance of developing case studies for the benefit of press coverage.  Today’s blog focuses on the customer engagement process and how to tie trends to recent company news. Over the last fifteen years, Milldam has helped numerous clients in the delicate process of convincing […]

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