Post Tagged with: "PR"

The Milldam Monthly: From 0 to 50

The Milldam Monthly: From 0 to 50

The October edition of Milldam’s monthly newsletter marked a milestone for the publication: it was the fiftieth in the series. The latest issue focused on the longevity of PR campaigns and how to build relationships and strategy with long-term results in mind. For today’s blog, we take a step back to compare the humble beginnings of the first Milldam Monthly to the fiftieth. A lot has changed both in the content we’ve shared and what […]

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Turning 50

Turning 50

Issue: #50 THE MILLDAM MONTHLY October/2016  The Milldam Monthly has turned 50! Published since 2012, our monthly newsletter showcases industry trends and stories and also offers regular PR tips so our clients and colleagues can learn from our experience.   In celebration of 50 issues, this edition focuses on content and articles that will help you shape your own PR efforts for years to come.   The PR tip explores 50 blogs run by journalists about journalism. […]

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Crisis Has Struck! Now What?

Crisis Has Struck! Now What?

You would never operate a business without workers’ compensation or professional liability insurance, would you?  Shouldn’t the same apply when it comes to your company’s reputation?  While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future.  How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]

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The Power of Public Relations: More Than Column Inches

The Power of Public Relations: More Than Column Inches

“…the value PR brings to the table is undisputed.” Toby Cosgrove, CEO of Cleveland Clinic In a recent interview between Steve Barrett, Editor- in-chief of PRWeek US and Toby Cosgrove, CEO of Cleveland Clinic, the latter created some PR buzz for an industry that typically generates this kind of interest for others. Held with auspicious timing for those of us working at PR firms, the conversation took place at the 2016 PRWeek Conference: The Value […]

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PR 101

PR 101

Welcome to the September edition of the Milldam Monthly. As August turns to September and our weather turns from “hot and humid” to “classic New England fall,” our thoughts turn towards the inevitable rush of PR campaigns and exciting announcements that populate the autumn months.   Though Milldam has been in business for over 10 years, we enjoyed stepping back for this newsletter and thinking about some “basics.” What does it mean to send a […]

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Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]

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Mission Critical Magazine Features Feb 5 Webinar by Future Facilities

The upcoming and complimentary webinar, by Future Facilities, was designed to discuss a new metric for increased data center performance through the lens of a case study developed with a large global bank. From the article: DATA CENTER NEWS Future Facilities To Host Webinar On Reducing Risk And Costs In The Data Center February 5 webinar to discuss new metric for increased data center performance, while highlighting case study from large global bank. January 28, […]

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