Post Tagged with: "PR"

A Primer on PR Metrics

A Primer on PR Metrics

As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]

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“What Do You Need From Me?” 6 Ways to Help Your PR Firm Help You

“What Do You Need From Me?” 6 Ways to Help Your PR Firm Help You

We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains:  “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]

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Fixing the Cracks in Your Glassdoor

Fixing the Cracks in Your Glassdoor

The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]

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Data Center Knowledge Publishes Feature on New President of Instor

Data Center Knowledge Publishes Feature on New President of Instor

Instor Solutions, Inc has named Jack Vonich its new president. From the article: Retiring Instor President Bob Hancock Picks Jack Vonich as Successor BY KAREN RICCIO ON APRIL 20, 2017 Perhaps one of the biggest compliments for a professional is to be hand-picked by a retiring company president as their own replacement. “Jack (Vonich) is one of the most enthusiastic people I’ve ever worked with. He’s a straight shooter. Very transparent,” Instor’s outgoing president Bob Hancock said about his […]

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United We Stand in the Face of Recent PR Disasters

United We Stand in the Face of Recent PR Disasters

It can’t have escaped your notice that several of today’s most recognizable names are sorely in need of some positive PR: Pepsi, United, and Sean Spicer. In solidarity with PR teams all over the world that are cringing at these parties’ recent debacles, today’s blog will examine the PR landscape that did and should surround these three incidents. First, a review of what happened: Pepsi Capitalizing on real protests, making light of weighty historical moments, […]

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A Whole New Data Center World

A Whole New Data Center World

Breaking from tradition, AFCOM’s Global Data Center World conference moved to Los Angeles this year, having previously been held in Las Vegas. Additionally, the conference co-located with HostingCon. Despite the change in venue and locale, the event still offered numerous educational, exhibition, and networking opportunities over the course of three days. Milldam Public Relations attended the show in support of our client, Hurricane Electric, while simultaneously catching up with other clients and industry colleagues + […]

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Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]

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7×24 New England March 2017 Event

7×24 New England March 2017 Event

7×24 Exchange New England hosted its March event last night with a theme focused on women who work in mission critical facilities. The panel, moderated by Jennifer Cooke, Research Director at IDC, featured Aheli Purkayastha, Product Manager for Purkay Labs, Jeanne Karpel, HR Director for Integrated Design Group, and Kathy Colacchio, Applications System Engineer for Lahey Health. Enjoy these images from the event:

PR Potential and the November Newsletter

PR Potential and the November Newsletter

We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]

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The Milldam Monthly: From 0 to 50

The Milldam Monthly: From 0 to 50

The October edition of Milldam’s monthly newsletter marked a milestone for the publication: it was the fiftieth in the series. The latest issue focused on the longevity of PR campaigns and how to build relationships and strategy with long-term results in mind. For today’s blog, we take a step back to compare the humble beginnings of the first Milldam Monthly to the fiftieth. A lot has changed both in the content we’ve shared and what […]

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