Post Tagged with: "Milldam PR"

Facility Executive Features Validated Power Savings Captured By Fairbanks Energy Services at vXchnge Data Center

Facility Executive Features Validated Power Savings Captured By Fairbanks Energy Services at vXchnge Data Center

The installation of efficient lighting and modern controls by Fairbanks Energy Services has led to proven annual energy savings of 244,000 kWh for vXchnge’s Chappaqua, New York data center, reports Facility Executive. From the article: Lighting Retrofit Helps Green Data Center Goals Fairbanks Energy Services worked with its client vXchnge to reduce overall power usage in that company’s Chappaqua, NY data center. October 17, 2017 Fairbanks Energy Services, a full-service design/build energy conservation firm and developer […]

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The Case for Content Marketing, Part Two

The Case for Content Marketing, Part Two

As we briefly covered in Part One of this series, there are a variety of benefits when content marketing is successfully employed, among them: establishing credibility, creating positive associations, and fostering loyalty and brand association. As part of our introduction to the subject, we examined three best practices to consider before putting pen to paper, whether developing a standalone piece of collateral or an in-depth content marketing campaign: Create a plan with goals Track the […]

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The Case for Content Marketing

The Case for Content Marketing

Part One Never before has the average consumer had access to greater information on the goods and services that interest them. While a benefit to us all, this simple fact also poses significant challenges on how to effectively market to such a diverse group. While they still hold a place in every marketing plan, hoping to gain attention and marketspace through sheer exposure simply isn’t savvy enough anymore. There are too many mediums from which […]

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Recap: Milldam PR Travels to Austin for the 2017 DC/AC Event

Recap: Milldam PR Travels to Austin for the 2017 DC/AC Event

Having recently completed its third year, the 2017 Data Center Austin Conference (otherwise known as DC/AC) is a relatively new event for the data center industry and attempts to set itself apart from other trade shows. Founded by Kirk Offel, Executive Vice President of Platform Delivery for Aligned Energy, the conference’s vision is “to bring together the most respected thought leaders in the Data Center industry to effectively bridge the gap between the current state of […]

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Let’s Make Marketing Strategy Part of Industry Events

Let’s Make Marketing Strategy Part of Industry Events

 Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit.  Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda.  How companies market and communicate their products and services is a key topic in […]

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The Djibouti Data Center (DDC) and Hurricane Electric Expand Internet Connectivity and Enhance End User Experience in Africa

The Djibouti Data Center (DDC) and Hurricane Electric Expand Internet Connectivity and Enhance End User Experience in Africa

The Djibouti Data Center (DDC) serves Hurricane Electric as it continues its global expansion with the opening of its most recent Point of Presence (PoP) in east Africa May 15, 2017 03:00 AM Eastern Daylight Time DJIBOUTI CITY, Djibouti–(BUSINESS WIRE)–Hurricane Electric has strengthened its global network with new regional network connectivity in Africa by establishing a new point of presence (PoP) at the Djibouti Data Center (DDC), bolstering its ongoing commitment to the economic development […]

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The Dallas Business Journal Features Instor Solutions, Inc for New Office

The Dallas Business Journal Features Instor Solutions, Inc for New Office

This week, Instor announced the establishment of a new office in the Dallas/Fort Worth area of Texas, a current hotbed of activity for the data center industry. From the article: California data center firm enters Texas with regional foothold in DFW INDUSTRIES & TAGS Commercial Real Estate Infrastructure Economic Incentives Jan 23, 2017, 1:49pm CST   A California-based data center infrastructure provider— which has been undergoing a national expansion effort — plans to enter the […]

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Tech Century Publishes on Hurricane Electric’s New PoP Outside Detroit

Tech Century Publishes on Hurricane Electric’s New PoP Outside Detroit

Veteran Michigan technology journalist Matt Roush covered the story and examined this newest Point of Presence announced by Hurricane Electric and established in Southfield, Michigan. From the article: BROADBAND CALIFORNIA HIGH-SPEED DATA PROVIDER EXPANDS INTO MICHIGAN JANUARY 19, 2017 ESDMATTROUSH LEAVE A COMMENT SOUTHFIELD — Fremont, Calif.-based Hurricane Electric announced it had established a network Point of Presence (PoP) at the Southfield data center of 123Net. The company said it was its first PoP in […]

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Utility Post Features OpTerra Energy for OpTerraADVANTAGE Program

Utility Post Features OpTerra Energy for OpTerraADVANTAGE Program

New financing program from OpTerra Energy Services was recently highlighted by Utility Post. From the article: OpTerra Energy Services Launches Finance Offering December 06 19:172016 New Finance Program OpTerraADVANTAGE to Help Facilitate Energy Conservation and Sustainability Projects  OpTerra Energy Services today announced the availability of OpTerraADVANTAGE, a financing solution designed to serve a variety of businesses and organizations in the commercial, industrial, and institutional space. The program enables customers to navigate around common financial hurdles […]

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