Post Tagged with: "Milldam Minute"

4 Ideas For Your Next Email

4 Ideas For Your Next Email

Email marketing provides an attractive tool with which to promote your business and consequent offerings to a wide audience. Done well, email marketing campaigns result in increased web traffic, brand exposure, partnership opportunities, and more. However, the prospect of creating yet another piece of content that delivers fresh news items every month can add to the already heavy workload that many marketing departments are carrying. If created with attention to audience and purpose however, email […]

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Data Center Conferences: PR Prep for DCD or DCW

Data Center Conferences: PR Prep for DCD or DCW

Two major US data center trade shows are rapidly approaching and you should be finalizing your PR strategy for both. Datacenter Dynamics (New York City in March) and Data Center World (Los Angeles in April) have historically drawn large crowds of senior data center and IT executives. Even though these shows are held annually and have been around for years, it’s important to revisit your strategy for the events every time you attend or exhibit […]

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Managing Client Expectations

Managing Client Expectations

I was recently reminded how important it is to always set client expectations and to manage those expectations throughout the life of a campaign or project.  While these prearranged guidelines are arguably even more important when it comes to PR, mostly due to the unpredictability of media coverage, I believe that there are a few points to setting expectations that can be applied to just about every professional services provider. As with most things, communication […]

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First Impressions

First Impressions

You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]

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Don’t Skip Press Briefings

Don’t Skip Press Briefings

Does it surprise you that this is an issue that PR firms sometimes have to grapple with? More often than not, our clients appear at press briefings on-time and prepared to talk with important reporters and analysts in their industries. However, there are times when an executive isn’t able to make it to her briefing or a director vanishes right before his scheduled interview. Over the years, we’ve heard a wide variety of justifications when […]

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Steps for Successful Media Relations

Steps for Successful Media Relations

As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read.  One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]

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The Art of the Pitch

The Art of the Pitch

Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]

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Top 3 Blogs of 2016

Top 3 Blogs of 2016

If you’re going to take the time and effort to write a company blog, the posts should resonate with your target audience. In keeping with this goal, the Milldam Minute posts in 2016 shared PR insights, tips, ideas, and strategies that we thought helpful or interesting to our readers. As we think about the topics that we’ll be writing about in 2017, we reviewed our own analytics to identify the top 3 most read blogs […]

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Blurring The Lines:  Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Blurring The Lines: Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Since we’re just getting over the holiday rush and everyone is starting to think about their New Year’s Eve plans, I thought I would lighten things up a little and discuss some of the hotspots I enjoyed this year when visiting two of my favorite destinations for work:  Las Vegas and Los Angeles. Due to the high number of trade shows that our clients attend, I had the opportunity to visit both locations quite a […]

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