Post Tagged with: "Milldam Minute"

Press Releases and Modern Media

Press Releases and Modern Media

As journalism continues to evolve in this digital age, companies seeking to utilize media: newspapers, tech journals, magazines, business journals, online outlets, etc., have also had to adapt to a new (and at times, a seemingly fluid) set of rules and best practices in order to get their messages broadcast. Those working in Public Relations to help achieve this goal must keep up with these changes as well. Recently, members of Milldam PR attended a […]

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Location, Location, Location! Tips for Your New Office Press Release

Location, Location, Location! Tips for Your New Office Press Release

Amid the variety of announcements your company might be making, the opening of a new office location is one of the fastest ways to demonstrate increased growth and rising impact in a new market. While the decision to formally broadcast this information is dependent on larger company strategy, it’s imperative to seize the opportunity for a press release if it’s available to you. If you’ve been given approval to draft one, take a review of […]

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“What Do You Need From Me?” 6 Ways to Help Your PR Firm Help You

“What Do You Need From Me?” 6 Ways to Help Your PR Firm Help You

We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains:  “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]

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Employees: The Often-Overlooked Audience in Your Communications Plan

Employees: The Often-Overlooked Audience in Your Communications Plan

While much of our work consists of providing companies with strategy on external communications and generating buzz about products, services and brand to the end-user community, we often find that businesses tend to overlook their most important ambassadors: their employees. Many companies don’t have any kind of internal communications plan, which can be understandable if they don’t have the resources to create and implement one. However, at the very least, they should be communicating key […]

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Fixing the Cracks in Your Glassdoor

Fixing the Cracks in Your Glassdoor

The ways in which the internet connects all of us continue to grow and change. It has become a powerful tool for academics, consumers, employers, and job seekers. The last group is the most interesting, as those looking for something new or a change in employment now have the ability to vet potential employers through sites like Glassdoor. This has caused both validation and pain for businesses, as those with favorable reviews from current and […]

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United We Stand in the Face of Recent PR Disasters

United We Stand in the Face of Recent PR Disasters

It can’t have escaped your notice that several of today’s most recognizable names are sorely in need of some positive PR: Pepsi, United, and Sean Spicer. In solidarity with PR teams all over the world that are cringing at these parties’ recent debacles, today’s blog will examine the PR landscape that did and should surround these three incidents. First, a review of what happened: Pepsi Capitalizing on real protests, making light of weighty historical moments, […]

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Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]

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The Importance of Truth in Public Relations

The Importance of Truth in Public Relations

It’s a concept most are familiar with when a business issues a statement in response to some bad news: “They’re just saying that to improve their PR.” The public is largely skeptical when companies implement crisis communication plans and look for damage control. Perhaps this skepticism is reaching its zenith now that terms like “alternative facts” and “false news” are being bandied about the media. As a result, whether mitigating negative publicity or simply broadcasting […]

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5 PR Trends You Should Know About

5 PR Trends You Should Know About

As the snow (still!) falls in New England, our clocks leap forward, and Q1 draws to a close, we’re stepping back to review 2017 PR trends. Many blogs ended 2016 with a look ahead and several PR publications and firms additionally examined which trends they expected to lead PR movement in 2017. Now that we’re a few months in, we revisited some predictions to consider how they may already be affecting your own PR strategy. […]

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4 Ideas For Your Next Email

4 Ideas For Your Next Email

Email marketing provides an attractive tool with which to promote your business and consequent offerings to a wide audience. Done well, email marketing campaigns result in increased web traffic, brand exposure, partnership opportunities, and more. However, the prospect of creating yet another piece of content that delivers fresh news items every month can add to the already heavy workload that many marketing departments are carrying. If created with attention to audience and purpose however, email […]

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