Because of the COVID-19 pandemic, data centers are changing and adapting to the ‘new normal’ By Amanda Brooks Data centers are evolving and it’s important to keep up with the changes! Less Travel: Equinix, the world’s largest colocation provider, struggled during the pandemic’s travel restrictions and lockdowns. Jon Lin, president of the Americas for Equinix said that the most obvious adjustment was that customers could no longer travel to Equinix facilities. Many companies do not […]
Revisiting Data Center Crisis Communications Yesterday, we released the October edition of the Milldam Monthly. This month’s newsletter highlighted the importance of preparing for a crisis. Facebook’s recent outage has renewed the industry’s attention to data center downtime and how outages are handled. Getting in front of a negative story while keeping the lines of communication open for all stakeholders, and ensuring that employees are not going rogue can help lessen the blow to corporate […]
The importance of being prepared for a crisis! By Amanda Brooks Last week on Monday, October 4, Facebook, Instagram, and WhatsApp went down for six hours and three billion people were affected from all corners of the world. Facebook went down for a bit on Thursday, October 8 as well. “I don’t know If I’ve seen an outage like this before from a major internet firm,” said Doug Madory, director of internet analysis at network […]
This week, we released the September edition of the Milldam Monthly. As we head into fall, we wanted to highlight new clients, exciting in-person conferences, trends, and more. In case you missed it, check out a recent blog written by our summer interns Olivia DiFilippo and Amanda Brooks on their experience at Milldam. This month’s newsletter highlighted important client news like GRC’s first annual Data Center Liquid Immersion Cooling Awareness Month. GRC partnered with Dell, […]
What is a data fabric and why is it important? By Amanda Brooks Data needs to be cleaned, validated, and managed before it can be used in analytics and machine learning. It also needs to be accessible to users. Data fabric is designed as an end-to-end data integration and management solution that helps organizations manage their data. Omdia analyst Bradley Shimmin describes data fabric as an API layer or a data-as-a-service layer. According to TIBCO, […]
This summer, we welcomed USC undergraduate students Olivia DiFilippo and Amanda Brooks to the Milldam Public Relations team. They have greatly contributed to Milldam’s client base and content creation. By Amanda Brooks and Olivia DiFilippo Over the last three months, we have interned at Milldam Public Relations. We are both students at the University of Southern California and will graduate USC Annenberg School of Communication with a bachelor’s degree in Public Relations. Adam Waitkunas, President of Milldam Public Relations, […]
The worldwide COVID-19 pandemic has led to many changes in the data center industry. According to Dell Technologies CEO Michael Dell, technology “prevented a complete societal economic meltdown” by allowing the world to work, learn and play from home during the worldwide COVID-19 pandemic. By Amanda Brooks If this year has taught us anything, it was that we must always be prepared for the unexpected. This “new” way of life consisting of zoom calls, social […]
Is your company prepared for a crisis? Tips on communicating during tumultuous times. By Amanda Brooks How does Los Angeles communicate during a crisis? If the last year has taught us anything, it is that everything can change in the blink of an eye. This year has featured many PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, […]
Influencers aren’t just beneficial for clothing and makeup brands. Companies in the technology and telecommunications space are beginning to work with them regularly to market their services to an engaged audience. By Olivia DiFilippo When the word “influencer” comes to mind, many probably only associate it with clothing brands, beauty companies, and food services. Most of what we see influencers promote on social media does revolve around these sectors. We want to be just like […]
Our client Data Specialties Inc. was featured in the “milestone” section of the Orange County Register. From the article: “Data Specialties Inc. in Buena Park is celebrating 30 years in business. Data Specialties was founded in 1991 by Ric Maxson and Phil Rafferty. They have overseen hundreds of data center builds for enterprise and colocation facilities, as well as numerous modular and edge data center deployments and facility retrofits.” Please visit The Orange County Register to […]
