Post Tagged with: "Milldam Minute"

The Importance of Truth in Public Relations

The Importance of Truth in Public Relations

It’s a concept most are familiar with when a business issues a statement in response to some bad news: “They’re just saying that to improve their PR.” The public is largely skeptical when companies implement crisis communication plans and look for damage control. Perhaps this skepticism is reaching its zenith now that terms like “alternative facts” and “false news” are being bandied about the media. As a result, whether mitigating negative publicity or simply broadcasting […]

Read More

5 PR Trends You Should Know About

5 PR Trends You Should Know About

As the snow (still!) falls in New England, our clocks leap forward, and Q1 draws to a close, we’re stepping back to review 2017 PR trends. Many blogs ended 2016 with a look ahead and several PR publications and firms additionally examined which trends they expected to lead PR movement in 2017. Now that we’re a few months in, we revisited some predictions to consider how they may already be affecting your own PR strategy. […]

Read More

4 Ideas For Your Next Email

4 Ideas For Your Next Email

Email marketing provides an attractive tool with which to promote your business and consequent offerings to a wide audience. Done well, email marketing campaigns result in increased web traffic, brand exposure, partnership opportunities, and more. However, the prospect of creating yet another piece of content that delivers fresh news items every month can add to the already heavy workload that many marketing departments are carrying. If created with attention to audience and purpose however, email […]

Read More

Data Center Conferences: PR Prep for DCD or DCW

Data Center Conferences: PR Prep for DCD or DCW

Two major US data center trade shows are rapidly approaching and you should be finalizing your PR strategy for both. Datacenter Dynamics (New York City in March) and Data Center World (Los Angeles in April) have historically drawn large crowds of senior data center and IT executives. Even though these shows are held annually and have been around for years, it’s important to revisit your strategy for the events every time you attend or exhibit […]

Read More

Managing Client Expectations

Managing Client Expectations

I was recently reminded how important it is to always set client expectations and to manage those expectations throughout the life of a campaign or project.  While these prearranged guidelines are arguably even more important when it comes to PR, mostly due to the unpredictability of media coverage, I believe that there are a few points to setting expectations that can be applied to just about every professional services provider. As with most things, communication […]

Read More

First Impressions

First Impressions

You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]

Read More

Don’t Skip Press Briefings

Don’t Skip Press Briefings

Does it surprise you that this is an issue that PR firms sometimes have to grapple with? More often than not, our clients appear at press briefings on-time and prepared to talk with important reporters and analysts in their industries. However, there are times when an executive isn’t able to make it to her briefing or a director vanishes right before his scheduled interview. Over the years, we’ve heard a wide variety of justifications when […]

Read More

Steps for Successful Media Relations

Steps for Successful Media Relations

As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read.  One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]

Read More

The Art of the Pitch

The Art of the Pitch

Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]

Read More