Post Tagged with: "Milldam Minute"

Hollywood: Crisis Communications is More than Issuing a Statement

Hollywood: Crisis Communications is More than Issuing a Statement

Current News Cycle Shows Why Actionable Results Are Imperative In an earlier blog post, I wrote about the importance of having a crisis communications plan and the basics of implementation. Even if you or your organization are not expecting a crisis (who is?) one will likely occur and your executives will need to spring into action.  After all, you will be judged not only by your response but by the measurable actions your organization has […]

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Let’s Make Marketing Strategy Part of Industry Events

Let’s Make Marketing Strategy Part of Industry Events

 Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit.  Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda.  How companies market and communicate their products and services is a key topic in […]

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Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

The BDCC was founded in September, 2016 by Milldam Public Relations and Vanderweil Engineers to network, inspire, create and advance the greater Boston innovative spirit and discuss all things data center. From co-location, to network and MEP operations, electrical and mechanical design, industry trends, DCIM and software to relocation, strategy, and security, no topics are off limits. The group meets quarterly to informally talk shop and help each other learn and grow. Held on August […]

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Meetup for Business

Meetup for Business

Popular social platforms such as Facebook, Twitter, and LinkedIn each provide different benefits for business networking. However, online conversation can only go so far. This blog provides an introduction to Meetup: an application that combines features from all of these familiar tools to promote face-to face interaction in group settings based on similar interests. To help those that are unaware, this post will provide the basic steps to tailoring a Meetup account to help meet […]

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A Primer on PR Metrics

A Primer on PR Metrics

As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]

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Public PR Crises: How to Respond

Public PR Crises: How to Respond

This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]

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Public Relations For Small Businesses

Public Relations For Small Businesses

Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]

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Top 3 Benefits of Tweetdeck

Top 3 Benefits of Tweetdeck

Social media remains an integral element of modern PR campaigns and a strong case can still be made for using the platform Twitter. It remains one of the “big three,” along with Facebook and LinkedIn, as the top social platforms that companies turn towards to help broadcast a variety of messages or company updates (Instagram is arguably a close fourth). Launched in 2006, Twitter is a well-established tool for many companies. Its content is an […]

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