Post Tagged with: "Milldam Minute"

Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

The BDCC was founded in September, 2016 by Milldam Public Relations and Vanderweil Engineers to network, inspire, create and advance the greater Boston innovative spirit and discuss all things data center. From co-location, to network and MEP operations, electrical and mechanical design, industry trends, DCIM and software to relocation, strategy, and security, no topics are off limits. The group meets quarterly to informally talk shop and help each other learn and grow. Held on August […]

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Meetup for Business

Meetup for Business

Popular social platforms such as Facebook, Twitter, and LinkedIn each provide different benefits for business networking. However, online conversation can only go so far. This blog provides an introduction to Meetup: an application that combines features from all of these familiar tools to promote face-to face interaction in group settings based on similar interests. To help those that are unaware, this post will provide the basic steps to tailoring a Meetup account to help meet […]

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A Primer on PR Metrics

A Primer on PR Metrics

As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]

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Public PR Crises: How to Respond

Public PR Crises: How to Respond

This year has featured a variety of PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, mission and values of businesses rapidly become destroyed as information is interpreted (or misinterpreted) by the public. For instance, the recent United Airlines controversy began with the mistreatment of a passenger. Less than three weeks after this incident, a new story about […]

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Public Relations For Small Businesses

Public Relations For Small Businesses

Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]

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Top 3 Benefits of Tweetdeck

Top 3 Benefits of Tweetdeck

Social media remains an integral element of modern PR campaigns and a strong case can still be made for using the platform Twitter. It remains one of the “big three,” along with Facebook and LinkedIn, as the top social platforms that companies turn towards to help broadcast a variety of messages or company updates (Instagram is arguably a close fourth). Launched in 2006, Twitter is a well-established tool for many companies. Its content is an […]

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Localizing Your Company’s News When Expanding to a New Location

Localizing Your Company’s News When Expanding to a New Location

At some point, your company will be announcing a new product or service to an audience located outside of your regular geographic region.  This could be a new office in a different locale, new staff members occupying an office outside of your headquarters, or a combination of both.  Initially, it can be very difficult to penetrate the local media market to get your news broadcast in a new area.  From a PR perspective, there are […]

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Press Releases and Modern Media

Press Releases and Modern Media

As journalism continues to evolve in this digital age, companies seeking to utilize media: newspapers, tech journals, magazines, business journals, online outlets, etc., have also had to adapt to a new (and at times, a seemingly fluid) set of rules and best practices in order to get their messages broadcast. Those working in Public Relations to help achieve this goal must keep up with these changes as well. Recently, members of Milldam PR attended a […]

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