As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]
Post Tagged with: "metrics"
As journalism continues to evolve in this digital age, companies seeking to utilize media: newspapers, tech journals, magazines, business journals, online outlets, etc., have also had to adapt to a new (and at times, a seemingly fluid) set of rules and best practices in order to get their messages broadcast. Those working in Public Relations to help achieve this goal must keep up with these changes as well. Recently, members of Milldam PR attended a […]
You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]
Future Facilities announced, this week, the launch of its service designed to help data centers understand and utilize the Performance Indicator metric, developed by the Green Grid this summer. From the article: The provider of engineering simulation software for data centers introduces the service for The Green Grid’s new Performance Indicator, which incorporates the PUE ratio. By Anne Cosgrove – September 20, 2016 SHARE THIS NEWS: Future Facilities, a global provider of engineering simulation software […]
Assessments of data center cooling conditions based on new metric will quantify performance and demonstrate opportunities for increased efficiency September 20, 2016 08:00 AM Eastern Daylight Time SAN JOSE, Calif.–(BUSINESS WIRE)–Future Facilities, the premier provider of engineering simulation software for data center design and operational planning, today announced the release of its Assessment Service for The Green Grid’s newly released Performance Indicator (PI). “PUE has been, and remains, a useful benchmark for data centers to […]