Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit. Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda. How companies market and communicate their products and services is a key topic in […]
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Adam Waitkunas, Founder and President of Milldam Public Relations, has been invited to speak on data center and colocation marketing at CAPRE’s Greater Denver Data Center Summit, reports Mission Critical Magazine. From the article: Colocation Marketing Session To Be Held At Greater Denver Data Center Summit Milldam Public Relations’ president and founder Adam Waitkunas will explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads. Milldam Public Relations announced that […]
Discussion to explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads DENVER–(BUSINESS WIRE)–Milldam Public Relations, a comprehensive public relations firm serving a range of technology sectors including data center, telecommunications and energy, announced today that President and Founder, Adam Waitkunas will be speaking at CAPRE’s Greater Denver Data Summit. The event will be held on August 17, 2017 at the Denver Art Museum. “As competition in the data center space has […]
Why an Instagram presence is a must for any small business The latest Instagram statistics reveal that the interactive photo sharing application has approximately 700 million monthly active users uploading 95 million photos each day. According to the most recent Advertising Agency Survey by STRATA, 53% of clients plan to use Instagram for social media advertising campaigns while 37% choose Twitter. Facebook remains the dominant social media player with 95% of the agencies polled reporting […]
As we have mentioned in the Milldam Minute throughout the last year, there are a range of actions companies can take to maximize their PR. However, there is one tool that stands out when a company is seeking to gain additional exposure and increase their credibility while empowering the salesforce: case studies. The case study carries an unprecedented amount of weight with trade publications, business publications and potential customers for a variety of reasons. As […]
Understanding What You Want, What You Need, and the Differences between the two The American spirit of entrepreneurialism remains strong. The most recent data shows that there are nearly 30 million small businesses spread across the country that are employing about 57 million individuals—about 48% of the private sector workforce. Their interests span a variety of topics and produce a multitude of products and services. Most share a common trend: they want increased exposure. In […]
We can (and sometimes do) spend hours explaining to current or prospective clients the myriad of ways that we can support their marketing, sales, and overall public relations goals. However, there are also a few opportunities that companies should seize in order to help their PR firm better help them. Entrepreneur Magazine explains: “Some people hire a publicist and expect their workload to be lightened, but that’s naïve thinking. You’ll need to be involved in […]
If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]
We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]
We recently attended Business Wire Boston’s “All Things Social” event and were recognized for our live-Tweeting response to the presentations. From the article: Read the full article at Business Wire Boston’s Storify.