When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process. While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group. As with the private sector, the government has industry vertical publications that cater to particular disciplines. For example, one of the leading publications for the […]
Post Tagged with: "local news"
At some point, your company will be announcing a new product or service to an audience located outside of your regular geographic region. This could be a new office in a different locale, new staff members occupying an office outside of your headquarters, or a combination of both. Initially, it can be very difficult to penetrate the local media market to get your news broadcast in a new area. From a PR perspective, there are […]