Does it surprise you that this is an issue that PR firms sometimes have to grapple with? More often than not, our clients appear at press briefings on-time and prepared to talk with important reporters and analysts in their industries. However, there are times when an executive isn’t able to make it to her briefing or a director vanishes right before his scheduled interview. Over the years, we’ve heard a wide variety of justifications when […]
With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots. While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience. Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]
