Media relations can be described as a company’s interactions with editors, reporters, and journalists. The goal is to communicate a client’s newsworthy message, story, or information using the appropriate media outlets. In order to get coverage, it’s critical to create relationships with key reporters; also known as media relations. It’s important to not be overly aggressive when conducting media relations. There are many ways to interact with the media and find the appropriate reporter to […]
This year, Milldam’s President Adam Waitkunas has attended many exciting events. Last month, he attended the 7×24 SoCal chapter in-person event in Tustin, California. It was a great success! David Toralez from Vertiv presented “How Infrastructure contributes to Sustainability.” With numerous in-person events this year, it is important to be prepared. In today’s trade show landscape, if you want your company to stand out, you need to take extra steps before, during, and after the show. To […]
With the fall tradeshow season underway, now is an excellent time to strategize on how to get the most out of the events that you’re attending or considering attending. With all the noise and activity, simply walking or exhibiting at a trade show is not enough to generate a worthwhile ROI. You need to differentiate your company from the others that are attending, especially if you’re a startup or mid-sized business within a crowded industry. […]
