It can’t have escaped your notice that several of today’s most recognizable names are sorely in need of some positive PR: Pepsi, United, and Sean Spicer. In solidarity with PR teams all over the world that are cringing at these parties’ recent debacles, today’s blog will examine the PR landscape that did and should surround these three incidents. First, a review of what happened: Pepsi Capitalizing on real protests, making light of weighty historical moments, […]
Post Tagged with: "Crisis"
You would never operate a business without workers’ compensation or professional liability insurance, would you? Shouldn’t the same apply when it comes to your company’s reputation? While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future. How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]