Post Tagged with: "content marketing"

The Case for Content Marketing, Part Two

The Case for Content Marketing, Part Two

As we briefly covered in Part One of this series, there are a variety of benefits when content marketing is successfully employed, among them: establishing credibility, creating positive associations, and fostering loyalty and brand association. As part of our introduction to the subject, we examined three best practices to consider before putting pen to paper, whether developing a standalone piece of collateral or an in-depth content marketing campaign: Create a plan with goals Track the […]

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The Case for Content Marketing

The Case for Content Marketing

Part One Never before has the average consumer had access to greater information on the goods and services that interest them. While a benefit to us all, this simple fact also poses significant challenges on how to effectively market to such a diverse group. While they still hold a place in every marketing plan, hoping to gain attention and marketspace through sheer exposure simply isn’t savvy enough anymore. There are too many mediums from which […]

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