Social media remains an integral element of modern PR campaigns and a strong case can still be made for using the platform Twitter. It remains one of the “big three,” along with Facebook and LinkedIn, as the top social platforms that companies turn towards to help broadcast a variety of messages or company updates (Instagram is arguably a close fourth). Launched in 2006, Twitter is a well-established tool for many companies. Its content is an […]
Post Tagged with: "Caroline’s Cloud"
It can’t have escaped your notice that several of today’s most recognizable names are sorely in need of some positive PR: Pepsi, United, and Sean Spicer. In solidarity with PR teams all over the world that are cringing at these parties’ recent debacles, today’s blog will examine the PR landscape that did and should surround these three incidents. First, a review of what happened: Pepsi Capitalizing on real protests, making light of weighty historical moments, […]
Your lead engineer’s headshot is grinning back at you from one of your industry’s leading magazines. Congratulations! After weeks of identifying a topic, developing content with your team or PR firm, finalizing stats and language with the engineer slated to author the piece, and submitting for consideration, your byline article has been published. Byline articles are a great way to offer your company’s thought leadership for industries you work in. The article is often ghostwritten […]
Running an event for the first time can raise many things: hopes, expectations, fears, and blood pressure. I experienced all of these when I recently attended the Data Center World conference in New Orleans and ran an event for the first time. Called “CRACing The Ceiling,” this networking event was the first in an anticipated series, created for women who work in the data center industry. It’s a risky choice to plan any event. The […]
Caroline Haley authors the column “Caroline’s Cloud” and is Vice President, Outreach & Operations for Milldam Public Relations. Instagram is the photo sharing app taking up lots of space in Facebook’s many data centers. Established in 2010, the app was purchased by Facebook in 2012 for approximately $1 Billion and continues to grow in popularity. As with many social apps, Instagram was quickly seized by marketers to promote various brands, with B2C marketing in particular benefiting […]