Post Tagged with: "Caroline Haley"

United We Stand in the Face of Recent PR Disasters

United We Stand in the Face of Recent PR Disasters

It can’t have escaped your notice that several of today’s most recognizable names are sorely in need of some positive PR: Pepsi, United, and Sean Spicer. In solidarity with PR teams all over the world that are cringing at these parties’ recent debacles, today’s blog will examine the PR landscape that did and should surround these three incidents. First, a review of what happened: Pepsi Capitalizing on real protests, making light of weighty historical moments, […]

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Let’s Do Some Sweatworking

Let’s Do Some Sweatworking

We’ve all been networking before, a necessary component of any career. But have you ever been sweatworking? The trendy alternative to a cocktail hour or traditional business meet up, sweatworking has developed as a new way to connect with industry leaders and colleagues. Involving physical activity of some sort, often pilates, yoga, or a boot camp style workout, sweatworking allows participants to workout together with a business focus. Essentially combining physical activity with a business […]

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4 Ideas For Your Next Email

4 Ideas For Your Next Email

Email marketing provides an attractive tool with which to promote your business and consequent offerings to a wide audience. Done well, email marketing campaigns result in increased web traffic, brand exposure, partnership opportunities, and more. However, the prospect of creating yet another piece of content that delivers fresh news items every month can add to the already heavy workload that many marketing departments are carrying. If created with attention to audience and purpose however, email […]

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Data Center Conferences: PR Prep for DCD or DCW

Data Center Conferences: PR Prep for DCD or DCW

Two major US data center trade shows are rapidly approaching and you should be finalizing your PR strategy for both. Datacenter Dynamics (New York City in March) and Data Center World (Los Angeles in April) have historically drawn large crowds of senior data center and IT executives. Even though these shows are held annually and have been around for years, it’s important to revisit your strategy for the events every time you attend or exhibit […]

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First Impressions

First Impressions

You know how important social media campaigns and profiles are to supporting your public relations campaigns. One way to indicate this importance to your company’s stakeholders is through the use of social media analytics. However, analytics can’t serve anybody if you’re unable to explain what they mean. While the most popular social media platforms (and those best used for B2B social media campaigns) host their own analytics, it can be challenging to parse through the […]

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Don’t Skip Press Briefings

Don’t Skip Press Briefings

Does it surprise you that this is an issue that PR firms sometimes have to grapple with? More often than not, our clients appear at press briefings on-time and prepared to talk with important reporters and analysts in their industries. However, there are times when an executive isn’t able to make it to her briefing or a director vanishes right before his scheduled interview. Over the years, we’ve heard a wide variety of justifications when […]

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Top 3 Blogs of 2016

Top 3 Blogs of 2016

If you’re going to take the time and effort to write a company blog, the posts should resonate with your target audience. In keeping with this goal, the Milldam Minute posts in 2016 shared PR insights, tips, ideas, and strategies that we thought helpful or interesting to our readers. As we think about the topics that we’ll be writing about in 2017, we reviewed our own analytics to identify the top 3 most read blogs […]

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Listen, Learn, & Live Tweet

Listen, Learn, & Live Tweet

You’ve made it: your company booth is in place, your colleagues are in meetings, and you’re heading off to the keynote session at an industry event that you’ve been looking forward to all year. The speaker is a big name and the topic sounds promising. Time to sit back, relax… and get your phone out. Unlike rush hour traffic or your kid’s dance recital, presentations are an opportunity where you should be encouraged to message […]

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The Arts and The Data Center

The Arts and The Data Center

The data center has made an appearance at Paris Fashion Week! To my surprise, high fashion figurehead Karl Lagerfeld used data centers as the inspiration for his Spring/Summer 2017 collection for Chanel at the recent show. While data centers have occasionally appeared in pop culture over the years, the merging of one of fashion’s biggest houses with one of the tech industry’s nerdiest institutions brings data centers in front an entirely new audience. Combining the […]

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