Post Tagged with: "blog"

The Forgotten Lead Gen Tool: Micro Events

The Forgotten Lead Gen Tool: Micro Events

When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads.  While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]

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Don’t Avoid Whitepapers

Don’t Avoid Whitepapers

We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]

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The Milldam Monthly: From 0 to 50

The Milldam Monthly: From 0 to 50

The October edition of Milldam’s monthly newsletter marked a milestone for the publication: it was the fiftieth in the series. The latest issue focused on the longevity of PR campaigns and how to build relationships and strategy with long-term results in mind. For today’s blog, we take a step back to compare the humble beginnings of the first Milldam Monthly to the fiftieth. A lot has changed both in the content we’ve shared and what […]

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Listen, Learn, & Live Tweet

Listen, Learn, & Live Tweet

You’ve made it: your company booth is in place, your colleagues are in meetings, and you’re heading off to the keynote session at an industry event that you’ve been looking forward to all year. The speaker is a big name and the topic sounds promising. Time to sit back, relax… and get your phone out. Unlike rush hour traffic or your kid’s dance recital, presentations are an opportunity where you should be encouraged to message […]

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Crisis Has Struck! Now What?

Crisis Has Struck! Now What?

You would never operate a business without workers’ compensation or professional liability insurance, would you?  Shouldn’t the same apply when it comes to your company’s reputation?  While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future.  How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]

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Wrap It Up or Kick It Off: Early Fall Newsletters

Wrap It Up or Kick It Off: Early Fall Newsletters

September is a pivotal month in the world of public relations and marketing. It marks the end of the third quarter, a return to regular office hours, a rise in travel, an influx of projects, and general uptick in company activity. The September/October timeframe is a great opportunity to pull together a newsletter or email note to your customers and partners. September ends the summer quarter while October heralds the beginning of the critical fourth […]

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Wining and Dining: Strengthening Client Relations Outside of The Office

Wining and Dining: Strengthening Client Relations Outside of The Office

Whether traveling to a new location for a business trip or working out of your corporate headquarters, there are many benefits to moving your meeting from the office or convention center to one of your favorite dining establishments. In addition to enjoying good food and relaxing with a libation, the client or business prospect dinner provides a more relaxed atmosphere than a hectic trade show booth or busy office.  It’s also an opportunity to get […]

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First Events

First Events

Running an event for the first time can raise many things: hopes, expectations, fears, and blood pressure. I experienced all of these when I recently attended the Data Center World conference in New Orleans and ran an event for the first time. Called “CRACing The Ceiling,” this networking event was the first in an anticipated series, created for women who work in the data center industry. It’s a risky choice to plan any event. The […]

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Anecdotally Adam: Leveraging Public Relations for Trade Shows

With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots.  While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience.  Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]

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