Post Tagged with: "Anecdotally Adam"

The Missing Link

The Missing Link

in Milldam Minute

Harnessing the Power of LinkedIn Sponsorships I love using LinkedIn to help supplement my clients’ marketing and PR efforts. While there is still value from traditional advertising in publications and other media outlets, sponsoring a campaign on LinkedIn provides companies with a high-level of flexibility and cost control that is otherwise absent. More importantly, LinkedIn allows the advertiser to drill down to specific companies and titles when setting-up an ad campaign, helping to target the […]

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The Public Relations Imperative: Case Studies

The Public Relations Imperative: Case Studies

in Milldam Minute

As we have mentioned in the Milldam Minute throughout the last year, there are a range of actions companies can take to maximize their PR. However, there is one tool that stands out when a company is seeking to gain additional exposure and increase their credibility while empowering the salesforce: case studies. The case study carries an unprecedented amount of weight with trade publications, business publications and potential customers for a variety of reasons. As […]

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Leveraging Public Relations to Reach Public Sector Customers

Leveraging Public Relations to Reach Public Sector Customers

in Milldam Minute

When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process.  While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group.  As with the private sector, the government has industry vertical publications that cater to particular disciplines.  For example, one of the leading publications for the […]

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The Forgotten Lead Gen Tool: Micro Events

The Forgotten Lead Gen Tool: Micro Events

in Milldam Minute

When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads.  While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]

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Crisis Has Struck! Now What?

Crisis Has Struck! Now What?

in Milldam Minute

You would never operate a business without workers’ compensation or professional liability insurance, would you?  Shouldn’t the same apply when it comes to your company’s reputation?  While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future.  How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]

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Anecdotally Adam: Leveraging Public Relations for Trade Shows

in Milldam Minute

With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots.  While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience.  Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]

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