Post Tagged with: "Adam Waitkunas"

Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]

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Managing Client Expectations

Managing Client Expectations

I was recently reminded how important it is to always set client expectations and to manage those expectations throughout the life of a campaign or project.  While these prearranged guidelines are arguably even more important when it comes to PR, mostly due to the unpredictability of media coverage, I believe that there are a few points to setting expectations that can be applied to just about every professional services provider. As with most things, communication […]

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Steps for Successful Media Relations

Steps for Successful Media Relations

As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read.  One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]

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Blurring The Lines:  Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Blurring The Lines: Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Since we’re just getting over the holiday rush and everyone is starting to think about their New Year’s Eve plans, I thought I would lighten things up a little and discuss some of the hotspots I enjoyed this year when visiting two of my favorite destinations for work:  Las Vegas and Los Angeles. Due to the high number of trade shows that our clients attend, I had the opportunity to visit both locations quite a […]

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The Forgotten Lead Gen Tool: Micro Events

The Forgotten Lead Gen Tool: Micro Events

When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads.  While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]

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Crisis Has Struck! Now What?

Crisis Has Struck! Now What?

You would never operate a business without workers’ compensation or professional liability insurance, would you?  Shouldn’t the same apply when it comes to your company’s reputation?  While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future.  How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]

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Anecdotally Adam: Leveraging Public Relations for Trade Shows

With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots.  While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience.  Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]

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Data Center World, Spring 2014

Data Center World, Spring 2014

We spent all of last week in sunny Las Vegas at the greatly anticipated AFCOM Data Center World! Several of our clients attended, exhibited, spoke, and enjoyed the show alongside hundreds of data center industry professionals. Please enjoy our photo editorial below. If you are on social platforms, search the hashtag #DCWGlobal2014 or #DataCenterWorld for other companies’ participation and experience at the event! Data Center World was held from April 28 – May 2 in […]

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Milldam Public Relations Exhibits at the 2014 Technology Convergence Conference

Milldam Public Relations Exhibits at the 2014 Technology Convergence Conference

We were pleased to host our own booth at this year’s Technology Convergence Conference, on February 18th, at the Santa Clara Convention Center. We particularly enjoy this conference due to our previous work helping the Teladata marketing team with public relations for the event! Watching the conference unfold was a lot of fun. We were able to catch up with new friends and old, as well as our clients who were exhibiting and attending: Future […]

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