Post Tagged with: "Adam Waitkunas"

Let’s Make Marketing Strategy Part of Industry Events

Let’s Make Marketing Strategy Part of Industry Events

 Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit.  Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda.  How companies market and communicate their products and services is a key topic in […]

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Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

The BDCC was founded in September, 2016 by Milldam Public Relations and Vanderweil Engineers to network, inspire, create and advance the greater Boston innovative spirit and discuss all things data center. From co-location, to network and MEP operations, electrical and mechanical design, industry trends, DCIM and software to relocation, strategy, and security, no topics are off limits. The group meets quarterly to informally talk shop and help each other learn and grow. Held on August […]

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Leveraging Public Relations to Reach Public Sector Customers

Leveraging Public Relations to Reach Public Sector Customers

When companies look to reach federal or local government end-users, they’re often intimidated by the daunting approval process.  While there are many hurdles to obtaining this goal, one approach to get your name in front of government decision makers is to launch a concerted PR effort targeting this unique group.  As with the private sector, the government has industry vertical publications that cater to particular disciplines.  For example, one of the leading publications for the […]

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Localizing Your Company’s News When Expanding to a New Location

Localizing Your Company’s News When Expanding to a New Location

At some point, your company will be announcing a new product or service to an audience located outside of your regular geographic region.  This could be a new office in a different locale, new staff members occupying an office outside of your headquarters, or a combination of both.  Initially, it can be very difficult to penetrate the local media market to get your news broadcast in a new area.  From a PR perspective, there are […]

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Employees: The Often-Overlooked Audience in Your Communications Plan

Employees: The Often-Overlooked Audience in Your Communications Plan

While much of our work consists of providing companies with strategy on external communications and generating buzz about products, services and brand to the end-user community, we often find that businesses tend to overlook their most important ambassadors: their employees. Many companies don’t have any kind of internal communications plan, which can be understandable if they don’t have the resources to create and implement one. However, at the very least, they should be communicating key […]

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Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

Getting The Most Out of Your PR Firm During a Change in Marketing Leadership

If you’re in business long enough it’s a given: at some point your company is going to go through a major transition, whether it’s a change in senior management or a shakeup within the board of directors. However, one transition that’s often underappreciated is the changing of a marketing executive. As PR practitioners, change in marketing leadership can either be an impediment to the continuity that has been developed over years or an opportunity to […]

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Managing Client Expectations

Managing Client Expectations

I was recently reminded how important it is to always set client expectations and to manage those expectations throughout the life of a campaign or project.  While these prearranged guidelines are arguably even more important when it comes to PR, mostly due to the unpredictability of media coverage, I believe that there are a few points to setting expectations that can be applied to just about every professional services provider. As with most things, communication […]

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Steps for Successful Media Relations

Steps for Successful Media Relations

As PR practitioners, it’s our job to ensure that our clients get coverage in leading publications that their target end-users and other stakeholders read.  One of the best methods for getting that coverage is to forge relationships with key reporters; also known as media relations. There are a number of ways to engage with the media members that cover the products or services that your company offers. The most important things to keep in mind […]

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Blurring The Lines:  Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Blurring The Lines: Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Since we’re just getting over the holiday rush and everyone is starting to think about their New Year’s Eve plans, I thought I would lighten things up a little and discuss some of the hotspots I enjoyed this year when visiting two of my favorite destinations for work:  Las Vegas and Los Angeles. Due to the high number of trade shows that our clients attend, I had the opportunity to visit both locations quite a […]

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The Forgotten Lead Gen Tool: Micro Events

The Forgotten Lead Gen Tool: Micro Events

When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads.  While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]

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