News

Let’s Make Marketing Strategy Part of Industry Events

Let’s Make Marketing Strategy Part of Industry Events

 Bridging the communications gap between end-users and vendors Last week, I had the opportunity to participate in CAPRE’s Greater Denver Data Center Summit.  Unfortunately, the type of panel I participated in is very rare at industry-centric events, as most tend to focus on best practices and industry expertise (important components for sure) while marketing and communication are absent from the agenda.  How companies market and communicate their products and services is a key topic in […]

Read More

Data Center Knowledge Covers News of Hurricane Electric’s IPv6 Milestone

Data Center Knowledge Covers News of Hurricane Electric’s IPv6 Milestone

Hurricane Electric, the world’s largest IPv6-native Internet backbone, recently announced that it is the first network in the world to connect to over 4,000 IPv6 networks, continuing its leadership role in deploying and promoting IPv6 globally. Data Center Knowledge covered news of the milestone and further elaborated on the importance of IPv6. From the article: World’s Largest IPv6 Network Reaches a Milestone BY CHRISTINE HALL  Everybody was probably sporting smiles on Monday at Hurricane Electric’s headquarters in […]

Read More

Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

Recap: August MeetUp of the Boston Data Center Community (BDCC) Features Speakers from 451 Research, Iron Mountain and New England Fiber

The BDCC was founded in September, 2016 by Milldam Public Relations and Vanderweil Engineers to network, inspire, create and advance the greater Boston innovative spirit and discuss all things data center. From co-location, to network and MEP operations, electrical and mechanical design, industry trends, DCIM and software to relocation, strategy, and security, no topics are off limits. The group meets quarterly to informally talk shop and help each other learn and grow. Held on August […]

Read More

Hurricane Electric Becomes First Internet Backbone in The World to Connect to 4,000 IPv6 Networks

Hurricane Electric Becomes First Internet Backbone in The World to Connect to 4,000 IPv6 Networks

Largest IPv6 backbone continues leadership role in next-generation Internet Protocol FREMONT, Calif.–(BUSINESS WIRE)–Hurricane Electric, the world’s leading IPv6-native Internet backbone, today announced that it is the first network in the world to connect to over 4,000 IPv6 networks, continuing its leadership role in deploying and promoting IPv6 globally. The company first deployed IPv6 on its global backbone in 2001 and became the first network in the world to connect to 1,000 IPv6 networks in 2010. “We’ve […]

Read More

Meetup for Business

Meetup for Business

Popular social platforms such as Facebook, Twitter, and LinkedIn each provide different benefits for business networking. However, online conversation can only go so far. This blog provides an introduction to Meetup: an application that combines features from all of these familiar tools to promote face-to face interaction in group settings based on similar interests. To help those that are unaware, this post will provide the basic steps to tailoring a Meetup account to help meet […]

Read More

Milldam Public Relations’ President Featured in Mission Critical Magazine for Participation in Upcoming CAPRE Panel

Milldam Public Relations’ President Featured in Mission Critical Magazine for Participation in Upcoming CAPRE Panel

Adam Waitkunas, Founder and President of Milldam Public Relations, has been invited to speak on data center and colocation marketing at CAPRE’s Greater Denver Data Center Summit, reports Mission Critical Magazine. From the article: Colocation Marketing Session To Be Held At Greater Denver Data Center Summit Milldam Public Relations’ president and founder Adam Waitkunas will explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads. Milldam Public Relations announced that […]

Read More

Milldam Public Relations’ President and Founder to Discuss Data Center and Colocation Marketing at CAPRE’s Greater Denver Data Center Summit

Milldam Public Relations’ President and Founder to Discuss Data Center and Colocation Marketing at CAPRE’s Greater Denver Data Center Summit

Discussion to explore how colocation facilities can leverage new digital strategies while building brand awareness and developing leads DENVER–(BUSINESS WIRE)–Milldam Public Relations, a comprehensive public relations firm serving a range of technology sectors including data center, telecommunications and energy, announced today that President and Founder, Adam Waitkunas will be speaking at CAPRE’s Greater Denver Data Summit. The event will be held on August 17, 2017 at the Denver Art Museum. “As competition in the data center space has […]

Read More

The Importance of Engaging Customers to Leverage Press Coverage

The Importance of Engaging Customers to Leverage Press Coverage

As we’ve previously discussed in the Milldam Minute, a customer that is willing to provide a testimonial is an excellent resource for generating press coverage.  Two weeks ago, I discussed the importance of developing case studies for the benefit of press coverage.  Today’s blog focuses on the customer engagement process and how to tie trends to recent company news. Over the last fifteen years, Milldam has helped numerous clients in the delicate process of convincing […]

Read More

A Primer on PR Metrics

A Primer on PR Metrics

As we’ve discussed before, understanding the value of public relations is rarely a straightforward process. Concepts like measuring column inches (literally) and calculating ad equivalency were once the standard in providing concrete figures to justify the cost of PR campaigns. Over time, however, these legacy metrics have been increasingly cast aside in favor of more high-tech solutions. In the private sector, businesses largely gauge success on whether an initiative can be linked to a sale, […]

Read More

Creating ‘Insta’ Buzz for Your Business

Creating ‘Insta’ Buzz for Your Business

Why an Instagram presence is a must for any small business The latest Instagram statistics reveal that the interactive photo sharing application has approximately 700 million monthly active users uploading 95 million photos each day. According to the most recent Advertising Agency Survey by STRATA, 53% of clients plan to use Instagram for social media advertising campaigns while 37% choose Twitter. Facebook remains the dominant social media player with 95% of the agencies polled reporting […]

Read More