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The Case for Content Marketing, Part Two

The Case for Content Marketing, Part Two

As we briefly covered in Part One of this series, there are a variety of benefits when content marketing is successfully employed, among them: establishing credibility, creating positive associations, and fostering loyalty and brand association. As part of our introduction to the subject, we examined three best practices to consider before putting pen to paper, whether developing a standalone piece of collateral or an in-depth content marketing campaign: Create a plan with goals Track the […]

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The Case for Content Marketing

The Case for Content Marketing

Part One Never before has the average consumer had access to greater information on the goods and services that interest them. While a benefit to us all, this simple fact also poses significant challenges on how to effectively market to such a diverse group. While they still hold a place in every marketing plan, hoping to gain attention and marketspace through sheer exposure simply isn’t savvy enough anymore. There are too many mediums from which […]

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Future Facilities publishes first of two part series “5 Reasons For Lost Data Center Dollars” in Mission Critical Magazine

Future Facilities publishes first of two part series “5 Reasons For Lost Data Center Dollars” in Mission Critical Magazine

5 Reasons For Lost Data Center Dollars Part one of a strategy to minimize TCO By: James Baross and Akhil Docca   The high-level breakdown of a typical Tier III data center’s costs. The expected TCO never matches the actual TCO. The reality is that energy, operational (OPEX) and capital (CAPEX) costs all rise during the life of the data center. Data center owners and operators are increasingly looking for ways to minimize total cost of […]

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OpTerra Energy Services to Participate as Visionary Sponsor at National Grid’s 2017 Customer and Partner Energy Efficiency Summit

OpTerra Energy Services to Participate as Visionary Sponsor at National Grid’s 2017 Customer and Partner Energy Efficiency Summit

  Energy conservation leader OpTerra, an ENGIE company, to highlight the profound impact that efficiency initiatives can have on power and cost savings for a variety of industries BOSTON–(BUSINESS WIRE)–OpTerra Energy Services (OpTerra), a division of the global energy services corporation ENGIE, that works with commercial and public sector organizations including school districts, cities and counties to implement comprehensive sustainability programs, announced today that its Commercial and Industrial (C&I) Division will be participating at the 2017 National Grid Energy Efficiency […]

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Hollywood: Crisis Communications is More than Issuing a Statement

Hollywood: Crisis Communications is More than Issuing a Statement

Current News Cycle Shows Why Actionable Results Are Imperative In an earlier blog post, I wrote about the importance of having a crisis communications plan and the basics of implementation. Even if you or your organization are not expecting a crisis (who is?) one will likely occur and your executives will need to spring into action.  After all, you will be judged not only by your response but by the measurable actions your organization has […]

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Hurricane Electric Expands Global Network to East Africa Data Centre in Nairobi

Hurricane Electric Expands Global Network to East Africa Data Centre in Nairobi

Third African point of presence positions largest IPv6 backbone for continued growth in the region   NAIROBI, Kenya–(BUSINESS WIRE)–Hurricane Electric, the world’s leading IPv6-native Internet backbone, today announced that it has added a new Point of Presence (PoP) in Nairobi at the East Africa Data Centre. Located at the Sameer Industrial Park, Mombasa Road in Nairobi, Kenya, this is Hurricane Electric’s first PoP Kenya and third in Africa. “Hurricane Electric is delighted with the continued growth of […]

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Gary Wong of Instor Solutions is Featured in The Data Center Journal

Gary Wong of Instor Solutions is Featured in The Data Center Journal

Gary Wong of Instor Solutions offers an overview of data center relocation strategies and best practices. Read more below. DATA CENTER RELOCATION: AN OVERVIEW written by Gary Wong October 4, 2017 Relocating a data center is no small task. Unlike your average corporate move, which involves breaking down, storing, shipping and reassembling equipment, data centers must focus on other important considerations—namely, ensuring that customer data is available and accessible while the transition is taking place. If you’ve […]

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How to Get the Most Out of Trade Show Attendance

How to Get the Most Out of Trade Show Attendance

With the fall tradeshow season underway, now is an excellent time to strategize on how to get the most out of the events that you’re attending or considering attending. With all the noise and activity, simply walking or exhibiting at a trade show is not enough to generate a worthwhile ROI. You need to differentiate your company from the others that are attending, especially if you’re a startup or mid-sized business within a crowded industry. […]

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Fairbanks Energy Services Secures Validated Power Savings for vXchnge

Fairbanks Energy Services Secures Validated Power Savings for vXchnge

Installation of efficient lighting and modern controls leads to proven annual energy savings of 244,000 kWh for vXchnge’s Chappaqua, New York data center while also securing significant utility incentive CHAPPAQUA, N.Y. & HINGHAM, Mass.–(BUSINESS WIRE)–Today, Fairbanks Energy Services, a full-service design/build energy conservation firm and leader in developing comprehensive commercial and industrial efficiency projects and vXchnge, a leading carrier-neutral colocation provider, announced the 2016 lighting retrofit at vXchnge’s Chappaqua, New York Edge data center has reduced the facility’s power […]

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Recap: Milldam PR Travels to Austin for the 2017 DC/AC Event

Recap: Milldam PR Travels to Austin for the 2017 DC/AC Event

Having recently completed its third year, the 2017 Data Center Austin Conference (otherwise known as DC/AC) is a relatively new event for the data center industry and attempts to set itself apart from other trade shows. Founded by Kirk Offel, Executive Vice President of Platform Delivery for Aligned Energy, the conference’s vision is “to bring together the most respected thought leaders in the Data Center industry to effectively bridge the gap between the current state of […]

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