Milldam Minute

Wrap It Up or Kick It Off: Early Fall Newsletters

Wrap It Up or Kick It Off: Early Fall Newsletters

September is a pivotal month in the world of public relations and marketing. It marks the end of the third quarter, a return to regular office hours, a rise in travel, an influx of projects, and general uptick in company activity. The September/October timeframe is a great opportunity to pull together a newsletter or email note to your customers and partners. September ends the summer quarter while October heralds the beginning of the critical fourth […]

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September 7 – October 7 Photo Editorial

September 7 – October 7 Photo Editorial

The Milldam team has been on the road! The past month or so, we’ve attended a variety of industry events, held some client meetings, and flown all over the country reconnecting with our friends in the industry and networking with new faces as well. The pictures below show a little bit of our experience: AFCOM Data Center World | New Orleans, LA SEPTEMBER 12-15 CRACing The Ceiling | New Orleans, LA SEPTEMBER 13 451 Research’s […]

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The Arts and The Data Center

The Arts and The Data Center

The data center has made an appearance at Paris Fashion Week! To my surprise, high fashion figurehead Karl Lagerfeld used data centers as the inspiration for his Spring/Summer 2017 collection for Chanel at the recent show. While data centers have occasionally appeared in pop culture over the years, the merging of one of fashion’s biggest houses with one of the tech industry’s nerdiest institutions brings data centers in front an entirely new audience. Combining the […]

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Wining and Dining: Strengthening Client Relations Outside of The Office

Wining and Dining: Strengthening Client Relations Outside of The Office

Whether traveling to a new location for a business trip or working out of your corporate headquarters, there are many benefits to moving your meeting from the office or convention center to one of your favorite dining establishments. In addition to enjoying good food and relaxing with a libation, the client or business prospect dinner provides a more relaxed atmosphere than a hectic trade show booth or busy office.  It’s also an opportunity to get […]

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PR 101

PR 101

Welcome to the September edition of the Milldam Monthly. As August turns to September and our weather turns from “hot and humid” to “classic New England fall,” our thoughts turn towards the inevitable rush of PR campaigns and exciting announcements that populate the autumn months.   Though Milldam has been in business for over 10 years, we enjoyed stepping back for this newsletter and thinking about some “basics.” What does it mean to send a […]

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First Events

First Events

Running an event for the first time can raise many things: hopes, expectations, fears, and blood pressure. I experienced all of these when I recently attended the Data Center World conference in New Orleans and ran an event for the first time. Called “CRACing The Ceiling,” this networking event was the first in an anticipated series, created for women who work in the data center industry. It’s a risky choice to plan any event. The […]

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Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

Bosom Buddies: The Importance of Thought Leadership and the Complimentary Nature of PR and Marketing

We’re often asked what the difference between Public Relations and Marketing is. To me, the answer is simple: money. More specifically, the differences can be found in what your hard earned dollars get you. Despite what you sometimes read, marketing and PR should never be in competition with each other. Both offer unique approaches to getting the same job done: increasing public awareness about your business and its offerings. The real contrast is in the […]

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6 Press Release Options

6 Press Release Options

The August edition of the Milldam Monthly wrapped-up our summer series of newsletters. The three installments (June, July & August) examined the topic of “News on the Go,” with August’s issue – “Going Mobile” – considering the impact of mobile devices on both news and business. The “News” section of this issue inspired us to outline 6 different options for your next press announcement. One of our favorite days every month is when we pull […]

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Anecdotally Adam: Leveraging Public Relations for Trade Shows

With the unofficial end of summer quickly approaching, many of us will soon be boarding planes to Las Vegas, Orlando and other trade show hotspots.  While many view trade shows as an opportunity to network with peers and set up sales meetings, they also offer other avenues to get your company and product information to a mass audience.  Many trade show exhibitors and attendees often overlook the inherent value of public relations at trade shows. […]

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Caroline’s Cloud I: Instagram for B2B: Should You Bother?

Caroline’s Cloud I: Instagram for B2B: Should You Bother?

Caroline Haley authors the column “Caroline’s Cloud” and is Vice President, Outreach & Operations for Milldam Public Relations. Instagram is the photo sharing app taking up lots of space in Facebook’s many data centers. Established in 2010, the app was purchased by Facebook in 2012 for approximately $1 Billion and continues to grow in popularity. As with many social apps, Instagram was quickly seized by marketers to promote various brands, with B2C marketing in particular benefiting […]

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