Milldam Minute

Developing a Basic Public Relations Plan

Developing a Basic Public Relations Plan

As 2016 is rapidly coming to a close, businesses are in the midst of planning for 2017. Mapping out your PR strategy for the next year is a key step in bringing positive attention to your work. It makes sense; most of your other essential departments don’t just “wing it,” right? Finance develops a budget to follow for the year, production creates manufacturing schedules and sets launch dates for new offerings, and marketing maps out […]

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PR Potential and the November Newsletter

PR Potential and the November Newsletter

We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]

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The Forgotten Lead Gen Tool: Micro Events

The Forgotten Lead Gen Tool: Micro Events

When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads.  While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]

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Nemertes Research Presents at Hurricane Electric Networking Event

Nemertes Research Presents at Hurricane Electric Networking Event

Hurricane Electric welcomed Bay Area Internet and telecom professionals to its Fremont II Data Center on November 17th. The Carrier Networking Event featured a presentation by John Burke of Nemertes Research and was supported by Comcast. Hurricane Electric Carrier Networking Events Join The List Sign up to get notifications about upcoming Carrier Networking Events held by Hurricane Electric in Fremont, CA. Email Address First Name Last Name Job Title Company Sign Up By submitting this form, […]

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Don’t Avoid Whitepapers

Don’t Avoid Whitepapers

We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]

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The Milldam Monthly: From 0 to 50

The Milldam Monthly: From 0 to 50

The October edition of Milldam’s monthly newsletter marked a milestone for the publication: it was the fiftieth in the series. The latest issue focused on the longevity of PR campaigns and how to build relationships and strategy with long-term results in mind. For today’s blog, we take a step back to compare the humble beginnings of the first Milldam Monthly to the fiftieth. A lot has changed both in the content we’ve shared and what […]

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Listen, Learn, & Live Tweet

Listen, Learn, & Live Tweet

You’ve made it: your company booth is in place, your colleagues are in meetings, and you’re heading off to the keynote session at an industry event that you’ve been looking forward to all year. The speaker is a big name and the topic sounds promising. Time to sit back, relax… and get your phone out. Unlike rush hour traffic or your kid’s dance recital, presentations are an opportunity where you should be encouraged to message […]

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Crisis Has Struck! Now What?

Crisis Has Struck! Now What?

You would never operate a business without workers’ compensation or professional liability insurance, would you?  Shouldn’t the same apply when it comes to your company’s reputation?  While we never start the day thinking of all the disasters that could unfold, it’s inevitable that a crisis will arise at some point in the future.  How your company communicates during this tumultuous time is often the difference between staying in business or forever tarnishing the brand that […]

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The Power of Public Relations: More Than Column Inches

The Power of Public Relations: More Than Column Inches

“…the value PR brings to the table is undisputed.” Toby Cosgrove, CEO of Cleveland Clinic In a recent interview between Steve Barrett, Editor- in-chief of PRWeek US and Toby Cosgrove, CEO of Cleveland Clinic, the latter created some PR buzz for an industry that typically generates this kind of interest for others. Held with auspicious timing for those of us working at PR firms, the conversation took place at the 2016 PRWeek Conference: The Value […]

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