Milldam Minute

The Art of the Pitch

The Art of the Pitch

Most companies understand the value of a successful press release. Quantifiable results can be seen in the number of press outlets that published the news, ran the release in its entirety, interviewed the contact to learn more, or incorporated its key points into a larger story. Crafting an informative release is one of the fundamental duties of a PR firm, but often minimized or forgotten is the next crucially important step: pitching. Pitching a press […]

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4 Signs Your Press Release Worked

4 Signs Your Press Release Worked

Everyone’s goals for sending out a press release can vary. Depending on the news being announced, you may be interested in catching the attention of a particular group of stakeholders, raising the profile of your work in a specific industry, or positioning your company for an acquisition. Regardless, there are a couple of benchmarks you should be monitoring to determine a base-level of success for each press release that you issue. Some initial indicators of […]

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Top 3 Blogs of 2016

Top 3 Blogs of 2016

If you’re going to take the time and effort to write a company blog, the posts should resonate with your target audience. In keeping with this goal, the Milldam Minute posts in 2016 shared PR insights, tips, ideas, and strategies that we thought helpful or interesting to our readers. As we think about the topics that we’ll be writing about in 2017, we reviewed our own analytics to identify the top 3 most read blogs […]

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Blurring The Lines:  Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Blurring The Lines: Getting The Most Out of Your Business Trips to Los Angeles and Las Vegas

Since we’re just getting over the holiday rush and everyone is starting to think about their New Year’s Eve plans, I thought I would lighten things up a little and discuss some of the hotspots I enjoyed this year when visiting two of my favorite destinations for work:  Las Vegas and Los Angeles. Due to the high number of trade shows that our clients attend, I had the opportunity to visit both locations quite a […]

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Developing a Basic Public Relations Plan

Developing a Basic Public Relations Plan

As 2016 is rapidly coming to a close, businesses are in the midst of planning for 2017. Mapping out your PR strategy for the next year is a key step in bringing positive attention to your work. It makes sense; most of your other essential departments don’t just “wing it,” right? Finance develops a budget to follow for the year, production creates manufacturing schedules and sets launch dates for new offerings, and marketing maps out […]

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PR Potential and the November Newsletter

PR Potential and the November Newsletter

We craft every monthly newsletter to offer a selection of items demonstrating our work in PR from the previous month. The tip covers an element of PR we’ve been thinking about. The client stories spread news about what they’ve been up to as well as highlight various opportunities for PR. The industry news items help keep us (and you) informed about bigger trends, and of course the upcoming events encourage networking and building connections all […]

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The Forgotten Lead Gen Tool: Micro Events

The Forgotten Lead Gen Tool: Micro Events

When it comes to business development, our clients are no different from other companies that we come in contact with: everyone is always on the prowl for qualified leads.  While there are many approaches one can take to drive new prospects, such as advertising, trade shows, and webinars, an often overlooked activity is the small, seminar-style type of event, or as we like to call them, “Micro Events.” Micro Events are intimate gatherings, usually comprised […]

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Nemertes Research Presents at Hurricane Electric Networking Event

Nemertes Research Presents at Hurricane Electric Networking Event

Hurricane Electric welcomed Bay Area Internet and telecom professionals to its Fremont II Data Center on November 17th. The Carrier Networking Event featured a presentation by John Burke of Nemertes Research and was supported by Comcast. Hurricane Electric Carrier Networking Events Join The List Sign up to get notifications about upcoming Carrier Networking Events held by Hurricane Electric in Fremont, CA. Email Address First Name Last Name Job Title Company Sign Up By submitting this form, […]

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Don’t Avoid Whitepapers

Don’t Avoid Whitepapers

We get it. Whitepaper writing is a huge project to undertake. However, whitepapers provide a variety of benefits to any business: lead generation, thought leadership, content marketing, etc. Despite these obvious gains, the process of creating a whitepaper can be daunting. The stress-free option is to hire an expert to do the writing for you, which provides him or her with a large check to remove most of the burdens from your staff. Alternatively, you […]

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