The importance of being prepared for a crisis! By Amanda Brooks Last week on Monday, October 4, Facebook, Instagram, and WhatsApp went down for six hours and three billion people were affected from all corners of the world. Facebook went down for a bit on Thursday, October 8 as well. “I don’t know If I’ve seen an outage like this before from a major internet firm,” said Doug Madory, director of internet analysis at network […]
Milldam Minute
September Newsletter Released!
This week, we released the September edition of the Milldam Monthly. As we head into fall, we wanted to highlight new clients, exciting in-person conferences, trends, and more. In case you missed it, check out a recent blog written by our summer interns Olivia DiFilippo and Amanda Brooks on their experience at Milldam. This month’s newsletter highlighted important client news like GRC’s first annual Data Center Liquid Immersion Cooling Awareness Month. GRC partnered with Dell, […]
Data Fabrics: Everything You Need to Know
What is a data fabric and why is it important? By Amanda Brooks Data needs to be cleaned, validated, and managed before it can be used in analytics and machine learning. It also needs to be accessible to users. Data fabric is designed as an end-to-end data integration and management solution that helps organizations manage their data. Omdia analyst Bradley Shimmin describes data fabric as an API layer or a data-as-a-service layer. According to TIBCO, […]
Our Summer Internship at Beverly Hills PR Firm
This summer, we welcomed USC undergraduate students Olivia DiFilippo and Amanda Brooks to the Milldam Public Relations team. They have greatly contributed to Milldam’s client base and content creation. By Amanda Brooks and Olivia DiFilippo Over the last three months, we have interned at Milldam Public Relations. We are both students at the University of Southern California and will graduate USC Annenberg School of Communication with a bachelor’s degree in Public Relations. Adam Waitkunas, President of Milldam Public Relations, […]
5 Important Data Center Trends in 2021
The worldwide COVID-19 pandemic has led to many changes in the data center industry. According to Dell Technologies CEO Michael Dell, technology “prevented a complete societal economic meltdown” by allowing the world to work, learn and play from home during the worldwide COVID-19 pandemic. By Amanda Brooks If this year has taught us anything, it was that we must always be prepared for the unexpected. This “new” way of life consisting of zoom calls, social […]
The Importance of Los Angeles Crisis Communications
Is your company prepared for a crisis? Tips on communicating during tumultuous times. By Amanda Brooks How does Los Angeles communicate during a crisis? If the last year has taught us anything, it is that everything can change in the blink of an eye. This year has featured many PR nightmares that have surfaced in the media, creating negative reputations for companies across the globe. As one adverse scenario leads to another, the overall culture, […]
Influencer Marketing for Tech Companies is on the Rise
Influencers aren’t just beneficial for clothing and makeup brands. Companies in the technology and telecommunications space are beginning to work with them regularly to market their services to an engaged audience. By Olivia DiFilippo When the word “influencer” comes to mind, many probably only associate it with clothing brands, beauty companies, and food services. Most of what we see influencers promote on social media does revolve around these sectors. We want to be just like […]
July Newsletter Released!
Things are heating up, and it’s not just the weather! Today we released the July issue of the Milldam Monthly! Did you notice anything different about it? Our summer interns, Olivia DiFilippo and Amanda Brooks, have redesigned the newsletter and enhanced its unique features. Our newsletter now reflects the innovative and creative qualities that Milldam Public Relations possesses. This is our first new design since 2012! Happy Independence Day! Whether you’re heading to the family […]
Unmasked!
Experiencing my first in-person event in over a year by Adam Waitkunas Two weeks ago, I had the opportunity to attend a fully in-person, no-mask industry event in San Antonio, TX. After over a year of being online, it was refreshing to connect with industry partners face-to-face at an event focusing on data centers, IT, and mission critical operations. It felt thrilling and yet so normal to interact with old and new connections in a […]
Whitepaper Writing: The Most Effective Type of Content Marketing
Whitepapers are an essential part of any company’s marketing strategy and are an excellent tool to highlight your company’s directly to end-users. By Amanda Brooks The Power of a Whitepaper Whitepapers in the technology industry have become increasingly popular for one reason: technology keeps evolving. Moreover, whitepapers offer high quality content that not only increase credibility, but help drive qualified leads and can play an important role for any sales force. Savvy B2B Marketing blog […]