Milldam Minute

7×24 SoCal’s First Annual Golf Tournament

7×24 SoCal’s First Annual Golf Tournament

in Milldam Minute, Milldam News

The 7×24 Exchange Southern California Chapter is proud to announce its first-ever Charity Golf Tournament. This year they will be supporting the Children’s Hospital of Orange County (CHOC). Join us for the SoCal 7×24 Exchange 2022 charity golf tournament Monday, April 11th at Tijeras Creek Golf Club. If you are interested in sponsoring this amazing event, please check out their sponsorship packages. Event Details: When: April 11th, 2022Where: Tijeras Creek Golf Club29085 Tijeras Creek Rancho Santa Margarita, CA 9268811:00 […]

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Five Benefits of Public Relations

Five Benefits of Public Relations

in Milldam Minute, Milldam News

How can you unlock the power of Public Relations? Public Relations allows businesses and companies to communicate their message in an effective and authentic way. Additionally, Public Relations serves as a way for companies to build a reputation and enhance their brand image. Many PR professionals wonder, “How can I communicate the value of Public Relations?” Although there are no metrics and formulas to measure the value of PR, we can use feedback and marketing […]

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Discussing cooling capacity. Photo cred: Data Center Journal

Data Center Community Relations Challenges

in Milldam Minute, Milldam News

See Milldam’s dedicated Data Center Community Relations Service During the past few years, data centers have increased their presence in the suburbs. In response, many local communities are speaking out and resisting this transformation. For example, two cities in Arizona and communities in Virginia, Connecticut and Oregon are complaining and want to stop future data center development. Data center owners and operators must be aware of this and have a strategy for data center community […]

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Happy Holidays from Los Angeles Public Relations Firm

Happy Holidays from Los Angeles Public Relations Firm

in Milldam Minute, Milldam Monthly, Milldam News

Milldam Public Relations is wishing you a wonderful holiday season and a healthy and prosperous New Year. This morning, we released our holiday newsletter which includes a recap of the in-person events we attended, including 7X24 Exchange International and Bisnow. The newsletter also included the top three client news stories in 2021 and the top three Milldam blogs of the year. Lastly, the holiday newsletter also featured a message from Milldam President Adam Waitkunas about data center […]

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How B2B Companies Can Benefit From Instagram

How B2B Companies Can Benefit From Instagram

in Milldam Minute, Milldam News

How can you use Instagram to grow your business? Instagram is a powerful and popular social media platform that is used to increase brand reach and find new opportunities to network and scale your business. Over 1 billion people actively use Instagram each month. Additionally, 68% of people become more interested in a brand or product after viewing an Instagram story. It’s a great idea to market your B2B brand on Instagram Instagram was purchased by […]

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The Key to Media Relations

The Key to Media Relations

in Milldam Minute, Milldam News

Media relations can be described as a company’s interactions with editors, reporters, and journalists. The goal is to communicate a client’s newsworthy message, story, or information using the appropriate media outlets. In order to get coverage, it’s critical to create relationships with key reporters; also known as media relations. It’s important to not be overly aggressive when conducting media relations. There are many ways to interact with the media and find the appropriate reporter to […]

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Taking Advantage of Trade Shows

Taking Advantage of Trade Shows

in Milldam Minute, Milldam News

This year, Milldam’s President Adam Waitkunas has attended many exciting events. Last month, he attended the 7×24 SoCal chapter in-person event in Tustin, California. It was a great success! David Toralez from Vertiv presented “How Infrastructure contributes to Sustainability.” With numerous in-person events this year, it is important to be prepared. In today’s trade show landscape, if you want your company to stand out, you need to take extra steps before, during, and after the show. To […]

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The Importance of Content Marketing

The Importance of Content Marketing

in Milldam Minute, Milldam News

How do you effectively market to a diverse group of people? By Amanda Brooks With constant technological advancements, it’s hard to stay in control. One of the major changes in the industry is data and how it is being used. We live in a fast-paced society where humans expect immediate feedback, response, and reactions. It’s important for businesses to evolve with their client’s needs when it comes to advancements in technology. Content marketing uses a […]

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Data Centers Adapt After Covid

Data Centers Adapt After Covid

in Milldam Minute, Milldam News

Because of the COVID-19 pandemic, data centers are changing and adapting to the ‘new normal’ By Amanda Brooks Data centers are evolving and it’s important to keep up with the changes! Less Travel: Equinix, the world’s largest colocation provider, struggled during the pandemic’s travel restrictions and lockdowns. Jon Lin, president of the Americas for Equinix said that the most obvious adjustment was that customers could no longer travel to Equinix facilities. Many companies do not […]

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October Newsletter Released!

October Newsletter Released!

in Milldam Minute, Milldam Monthly, Milldam News

Revisiting Data Center Crisis Communications Yesterday, we released the October edition of the Milldam Monthly. This month’s newsletter highlighted the importance of preparing for a crisis. Facebook’s recent outage has renewed the industry’s attention to data center downtime and how outages are handled. Getting in front of a negative story while keeping the lines of communication open for all stakeholders, and ensuring that employees are not going rogue can help lessen the blow to corporate […]

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