How can you unlock the power of Public Relations? Public Relations allows businesses and companies to communicate their message in an effective and authentic way. Additionally, Public Relations serves as a way for companies to build a reputation and enhance their brand image. Many PR professionals wonder, “How can I communicate the value of Public Relations?” Although there are no metrics and formulas to measure the value of PR, we can use feedback and marketing […]
See Milldam’s dedicated Data Center Community Relations Service During the past few years, data centers have increased their presence in the suburbs. In response, many local communities are speaking out and resisting this transformation. For example, two cities in Arizona and communities in Virginia, Connecticut and Oregon are complaining and want to stop future data center development. Data center owners and operators must be aware of this and have a strategy for data center community […]
Milldam Public Relations is wishing you a wonderful holiday season and a healthy and prosperous New Year. This morning, we released our holiday newsletter which includes a recap of the in-person events we attended, including 7X24 Exchange International and Bisnow. The newsletter also included the top three client news stories in 2021 and the top three Milldam blogs of the year. Lastly, the holiday newsletter also featured a message from Milldam President Adam Waitkunas about data center […]
How can you use Instagram to grow your business? Instagram is a powerful and popular social media platform that is used to increase brand reach and find new opportunities to network and scale your business. Over 1 billion people actively use Instagram each month. Additionally, 68% of people become more interested in a brand or product after viewing an Instagram story. It’s a great idea to market your B2B brand on Instagram Instagram was purchased by […]
Local resistance to new data centers is on the rise — and industry insiders tell Bisnow that developers need to start paying attention. Bisnow interviewed Milldam Public Relations President Adam Waitkunas about the perception of data centers. From the article: Experts point to growing public awareness of data centers and their potential impact amid the rapid digital transformation sparked by the coronavirus. Major outlets routinely run stories about the massive amounts of water and power consumed by data centers […]
Media relations can be described as a company’s interactions with editors, reporters, and journalists. The goal is to communicate a client’s newsworthy message, story, or information using the appropriate media outlets. In order to get coverage, it’s critical to create relationships with key reporters; also known as media relations. It’s important to not be overly aggressive when conducting media relations. There are many ways to interact with the media and find the appropriate reporter to […]
This year, Milldam’s President Adam Waitkunas has attended many exciting events. Last month, he attended the 7×24 SoCal chapter in-person event in Tustin, California. It was a great success! David Toralez from Vertiv presented “How Infrastructure contributes to Sustainability.” With numerous in-person events this year, it is important to be prepared. In today’s trade show landscape, if you want your company to stand out, you need to take extra steps before, during, and after the show. To […]
How do you effectively market to a diverse group of people? By Amanda Brooks With constant technological advancements, it’s hard to stay in control. One of the major changes in the industry is data and how it is being used. We live in a fast-paced society where humans expect immediate feedback, response, and reactions. It’s important for businesses to evolve with their client’s needs when it comes to advancements in technology. Content marketing uses a […]
Because of the COVID-19 pandemic, data centers are changing and adapting to the ‘new normal’ By Amanda Brooks Data centers are evolving and it’s important to keep up with the changes! Less Travel: Equinix, the world’s largest colocation provider, struggled during the pandemic’s travel restrictions and lockdowns. Jon Lin, president of the Americas for Equinix said that the most obvious adjustment was that customers could no longer travel to Equinix facilities. Many companies do not […]
Milldam Public Relations President Adam Waitkunas attended 7×24 Exchange earlier this week in Phoenix, Arizona. The tech industry is booming in Phoenix, making it an extremely desirable location. This conference was designed for anyone involved with 7×24 infrastructures – IT, data center, disaster recovery, cyber security and network/ telecommunication managers, computer technologists, facility or building managers, supervisors, and engineers.
