Breaking from tradition, AFCOM’s Global Data Center World conference moved to Los Angeles this year, having previously been held in Las Vegas. Additionally, the conference co-located with HostingCon. Despite the change in venue and locale, the event still offered numerous educational, exhibition, and networking opportunities over the course of three days. Milldam Public Relations attended the show in support of our client, Hurricane Electric, while simultaneously catching up with other clients and industry colleagues + friends. The photos below illustrate some of our time spent learning about the newest trends or ideas pertaining to data centers:
To start our time in California, MPR President Adam Waitkunas attended a seminar on public relations held at the University of Southern California. The event was titled “ 27th Annual Kenneth Owler Smith Symposium: The Future of Truth.”
The trends listed are: Digital Storytelling, Social Listening, Social Purpose, Big Data, Behavior Research, Influence Marketing, Real Time Marketing, Branded Content, Live Streaming, Artificial Intelligence, Virtual Realty, Fake News, and of course, Donald Trump.
Agency vs. In-house.
PR continues to change!
The crowd of west coast PR professionals at the event.
MPR lands in Los Angeles, ready to gear up into conference mode.
While in Los Angeles, we strolled down Rodeo Drive and were excited to see Chanel’s fashion/data center display front-and-center in the window.
Could not be more excited to start setting up the Hurricane Electric booth at HostingCon/Data Center World.
Caroline works to set up the network map.
Adam helps to hang the signage.
Hurricane Electric’s updated network map features 112 points of presence across the globe!
After setting up the HE booth, we joined a crowded terrace for the opening cocktail reception.
At Data Foundry’s afterhours event, we had the opportunity to meet and chat with data center artist Diane Alber, creator of Kip & Gary!
Before Day 1 of the conference, we participated in the first ever Sweatworking event put on by the conference itself.
Eagerly awaiting attendees as the conference exhibit floor opens.
A view of the HostingCon side of the exhibit hall.
Discussing Hurricane Electric’s global IPv6 backbone.
Explaining HE’s colocation opportunities- 208,000 square feet of space in Fremont, CA.
Caroline Fritz, editor of Mission Critical Magazine, interviews Mark Hoffert of Instor Solutions, Inc about their experience building out whitespace.
Fritz continues her circuit and interviews Director of Future Facilities, Sherman Ikemoto, about the impact of engineering simulation in data center design.
Later that night, we enjoyed several networking opportunities hosted by T5 Data Centers at one bar and Skybox at another.
Adam discusses the merits of data center public relations campaigns in between cocktails!
Before launching into another day of the conference, the MPR team took some time in nature to take in the beauty of a very green LA!
We were exited to attend the Women in Data Centers panel, the second of its type to be held at a DCW conference.
Whether from more or less technical backgrounds, each of the participating women talked about her journey into data centers and advice for other women working in or thinking about entering this fascinating field.
Some of the questions we collectively considered.
The panel up close.
We returned to the show floor to wrap up the day, having last conversations about IP transit before packing up the booth until next time.
AFCOM , briefings , data center pr , data center world , Data Centers , HostingCon , Hurricane Electric , Los Angeles , PR , press , Public Relations , tech PR , travel