Milldam Monthly: Educate Yourself

Milldam Monthly: Educate Yourself

Whether in school or out,  what more can you learn? 
Issue: #45
Welcome to the May edition of the Milldam Monthly.
It’s graduation season! This month we explore how to help your email marketing program “graduate” to the next level, as well as offer an actual graduate program to think about: A Master of Science in Data Centers.
Our clients remain active in their industries, continually researching topics, writing articles, and educating the world on the work of data centers and advancements in energy. Read more below about their recent subjects of interest.

We also strive to educate ourselves on new technologies and industries. Our recent venture is microgrids, a rapidly growing facet of the energy industry that is also being examined for its integration with data centers.

Milldam recently attended and supported “New York and Beyond” (above), a conference for the microgrid industry that we co-produced with Microgrid Knowledge. We were thrilled to welcome over 150 attendees to the sold-out inaugural event

View A Photo Editorial of the Event

As always, if you’re interested in exploring how we can support your public relations campaigns, just reach out.

Best Wishes,
Adam Waitkunas
Milldam Public Relations
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Your Email Marketing Program: Class of 2016
Commencement season has arrived,  meaning both graduations and congratulations are in order. Whether you are enrolled in school or finishing an educational program, May is a time when things come to a close before the summer heat hits. If you aren’t enrolled in school any longer but are looking to take your own email marketing campaign to the next degree, consider these tips:

1. Segment your email marketing lists to boost engagement and conversion:

  • Generate content and distribute it only to the contacts it applies to.
  • Organize your contacts based on:
    • status (customer or prospect), industry, location, job title, product/service interests
    • criteria of observed behaviors such as specific web pages visited, content downloaded, particular event attended, etc., and in a specified time frame (last week, month, etc.).
If you are reaching the right people with the right content, your campaign will be more successful in the end.
2. Perform A/B testing to optimize your email marketing campaigns
  • Create two different templates for one email to see which one performs better once sent.
  • Try testing different subject lines, “from” addresses, call-to-action buttons, shorter messages vs. longer messages and different layouts as well as different times of the day.
After you measure the results, (opens, clickthroughs) from each, you can create an email in the future that will perform to its best ability.
3. Utilize automation to enhance your email marketing programs
  • Marketing automation is a software technology that helps companies automate marketing management and customer engagement in order to be more efficient, streamline resources and (ultimately) increase revenue.
Leads captured on your website through a form or landing page should be entered into a lead nurturing drip campaign that sends a series of automated emails to prospects and clients at scheduled intervals. This way you can grab potential customers.
Read the full article, “3 Tactics to Graduate Your Email Marketing to the Next Level” at

Master of Data Centers

Many of our clients work in the data center industry and have graduated from engineering programs. How many people do you know with a specific degree in data centers? The Southern Methodist University in Texas is offering a Master of Science with a Major in Datacenter Systems Engineering through a program developed within the last two years.
The masters program at SMU covers the industry broadly through five courses. Students can choose to focus on one of three technical areas through elective specializations:
  • Facilities, infrastructure and subsystems
  • Data systems engineering and analytics
  • Computer networks, virtualization, security and cloud computing
The data center industry is growing in importance and facilities require specialized skills to design and operate them. This program is helping to make that happen.
Read “SMU offers data center masters degree” at
Visit SMU’s data center program website for more information.
Datacenter Dynamics Features Hurricane Electric in “Telekom Malaysia and Hurricane Electric team on Asian broadband”
The world’s largest IPv6-native Internet backbone has partnered with Telekom Malaysia Berhad to expand broadband services in emerging markets in Asia. A rapidly growing area of the world for Internet, this partnership strengthens Hurricane’s already-expanding presence in the region. Read more at

OpTerra Energy Services C&I Division to Expand Presence in Northern and Southern California
OpTerra’s C&I Division announces the appointment of Charles Allured and Peter Morris as Business Development Managers to help meet the growing demand for turnkey energy conservation solutions in California. Read on at ACHR News.

RF Code Welcomes New Board Member, Reports Texas Tech Pulse

Furthering its diversification in the data center marketplace, RF Code recently announced the appointment of Bob Ridout to its Board of Directors. Ridout is formerly of DuPoint, holding the positions of VP and CIO. He will also draw on experience with, Insight Venture Partners, Christiana Care Health System, Cordys, and Gravitant as he helps advise the Austin-based company. See the announcement at Texas Tech Pulse.
 Upsite Technologies Releases CFD Video Demonstrating Data Center Energy Savings Found in its  “4 R’s to Airflow Management” Methodology
In collaboration with Future Facilities’ 6SigmaDC modeling software, Upsite Technologies has shown overall lowered PUE in data centers when facilities approach cooling using the “4 R’s” method. Upsite developed the 4 R’s as a way to understand where and how to improve airflow management and cooling efficiency. Learn more at Electronics Protection. The CFD video can be viewed here.

RLE Technologies’ Don Raymond Pens “Sensing the Problems, Finding the Solutions” for Controlled Environments

Raymond, a Founder and CTO of RLE Technologies, emphasizes the importance of humidity monitoring in cleanrooms, regardless of industry. The article provides an in-depth exploration of the different types of sensor technology available and their applications in these sensitive environments. Read the full piece at

“Why You Should Never Over Look Under-Rack Airflow” by Lars Strong of Upsite Technologies is Featured for Data Center Knowledge’s Industry Perspective 

The piece focuses on a recent Computational Fluid Dynamics (CFD) model conducted by Upsite Technologies that quantified the dramatic difference that sealing the under rack space can have in data center energy usage.  Proper airflow management is an essential part of optimizing any data center and sealing gaps in, around and under the racks is a crucial part of this process. Read the article at DataCenterKnowledge.

The C&I Division of OpTerra Energy Services will Sponsor the 2016 New England Energy Efficiency Conference & Expo
A platinum sponsor of the event on June 15, OpTerra’s C&I Division will be available to discuss examples of successful energy conservation projects where the company was able to maximize utility incentives for the benefit of its customers. The eighth annual event, NEEECE has welcomed OpTerra Energy’s C&I Division as a sponsor for all eight years.
Get details of the event here.
RF Code Has Joined the Industrial Internet Consortium
Leading provider of enterprise IoT solutions, RF Code demonstrates its commitment to the development and advancement of the Industrial Internet of Things (IIOT) as demand in the marketplace rises. The company will provide expertise to the group in a variety of areas: RTLS solutions, wire-free sensor technology,  real-time data collection, scalable management platforms, and more.
Energy Storage Systems (ESSs) to Remain Important for Microgrid Industry
Adam Wilson, of Navigant Research, recently wrote on the relationship between microgrids and ESSs. Navigant Research’s Microgrid Deployment Tracker  demonstrates ESS utilization growth most significantly in the commercial and industrial (C&I) and utility distribution segments. 
Read the full article at Microgrid Knowledge.
Explosive Growth in 2016 for Indian IT Infrastructure
Gartner predicts the growth of the Indian IT infrastructure market to reach $1.9 billion in 2016. Quoted in the article, Gartner research director Naveen Mishra believes that “Indian enterprises will continue to focus on optimising their infrastructure and operations budgets in 2016.”
See the entire piece at India New England News.
The WHIR Examines the Cloud Revolution
“Embracing Cloud: How Cloud Services Impact All Verticals and Industries” begins by reminding us that “The cloud is everywhere.” As such, the article insists that companies actually embrace these cloud technologies rather than continue to just talk about their adoption. Additionally, the piece asks readers to ponder the question “How am I using cloud today and is it effective for me?”
Read the article at The WHIR.
June 1
Spinelli’s Boston
Boston, MA
June 5-8
Boca Raton Resort & Club
Boca Raton, FL
June 7-9
Javits Center
New York, NY
June 8
Boston Convention & Exhibition Center
Boston, MA
June 9-10
Mandarin Oriental, Washington D.C.
Washington, D.C.
June 12
Sheraton Grand Chicago
Chicago, IL
June 13-14
Omni Mount Washington Resort
Bretton Woods, NH
June 15
Sheraton Boston Hotel
Boston, MA
June 21-22
Cipriani Wall Street
New York, NY
Ernest N. Morial Convention Center
New Orleans, LA
August 17-19
Sheraton Seattle
Seattle, WA
September 12-15
Ernest N. Morial Convention Center
New Orleans, LA
September 19-21
Bellagio Resort and Hotel
Las Vegas, NV
September 29
Venue TBA
Location TBA
October 3-5
Charlotte Convention Center
Charlotte, NC
About Milldam Public Relations
Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology companies.
We have particular expertise in data centers, IT, energy, and telecom. No matter your vertical, we will facilitate media relations, drive brand awareness, and engage your audience with the stories that count.


To find out how Milldam can earn unbiased editorial coverage for your company, please visit our website.

Milldam Public Relations, 45 Walden Street, Suite 1, Concord, MA 01742
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