Milldam Monthly: Attention to Detail

Milldam Monthly: Attention to Detail


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Issue: #44
                     THE MILLDAM MONTHLY 
Welcome to the April edition of the Milldam Monthly. Everyone in the PR industry knows the importance of being as detail-oriented as possible and this month’s newsletter emphasizes the attention needed to build your business in a few different ways:
  • Our PR tip outlines some ideas for modernizing your social media strategy, including updating the details and content necessary for an active and engaging profile.
  • The Human Interest piece profiles Apple; a company that has stayed on top of its market by being attentive to the details consumers demand in their top-of-the-line products.
  • Our clients are actively publishing articles, releasing product, expanding into new locations, and more – all elements dependent on their attention to trends in the data center and critical facility industries (and our detailed attention to what makes compelling stories!).
Not a month goes by, it seems, without our attendance at one event or another! April brought Milldam to DataCenter Dynamics in New York City as well as a WHIR event in Los Angeles, CA.
Clients RF Code and Future Facilities exhibit at DCD NYC.
The LA WHIR event draws a large crowd!
As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out. In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to.
Best Wishes,
Adam Waitkunas
Milldam Public Relations
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Spring Cleaning for Social Media
Ahhh, spring is here. April showers are coming to an end and May flowers are ready to bloom. If the arrival of warm weather urges you to purge old clutter and reorganize your home, why not give your social media channels the same fresh start? Coming after the winter holidays but before the dog-days of summer, April is a perfect time to give your social media channels a squeaky clean revival.
4 Tips to Refresh Your Social Media:
1. Quit being a slacker:

Create a content calendar so that you have articles or topics strategically ready to be posted throughout the month while avoiding a mad scramble when deadlines are looming. Start the spring season with a calendar that will keep you in-check and on-time all year!

2. Time for a deep clean:

Make social media goals, review your pages, unfollow and follow when needed, update that profile picture or cover photo. *Personal Pro Tip* use the same personal avatar on your social sites as your Gmail account, so connections can easily recognize you.

3. Get to be buddies with your analytics:

Review your analytics: what is your audience engaging with, who is your audience, where do they come from? The answers will help you put together the content that will continue to drive interest for current followers while also gaining more of the followers you hope to engage.

4. Get to reading:

Spend time each week reading articles, watching videos and attending webinars. Its always important to stay up to date with the latest trends in your field and learn something new each week. The Internet is always flowing with new material!

Read the full blog, 
“4 Spring Cleaning Tips for Social Media” at
Happy 40th Birthday, Apple!
Apple has hundreds of millions of customers actively using more than a billion of its products. Today, Apple is the most valuable company on the planet. With the corporation hitting its 40 year milestone, we can’t help but look back into the company’s past and wonder what’s in store for the tech giant next.
Apple introduced us to the Macintosh computer in 1984 with the mission to create “bicycles for the mind.” In 1997, we saw the return of Steve Jobs who urged people to “Think Different”as the company was on the verge of bankruptcy. In the early 2000’s we watched Apple launch the iPod, iTunes store, iPhone, iPad, and its retail store.
Today at age 40, what direction will Apple take for the future? Recently, iPhone sales, which helped Apple report the biggest quarterly profit of any company, have been slowing. Minor upgrades to the iPhone and the recently introduced Apple Watch and Apple Pay may not be enough to keep sales afloat.
In order to stick around for the next 40 years, Apple may look into expanding to new areas, such as smart home technology, healthcare and the auto industry. We hope to see Apple continue to grow and develop new technologies that change the future!
Read the full article
“Happy 40th birthday, Apple. Welcome to middle age” at
Future Resource Engineering’s “Best Practices for Data Center Management” 
is Featured by Facility Executive
Tim Hirschenhofer explains the results from Future Resource Engineering’s survey of 40 data centers across the United States to see what common improvements could be made to create substantial energy savings in data centers.
Read the full piece at
TelecomPaper Features Hurricane Electric’s PoP in Estonia
Further expanding into the Baltics, the launch of this new Point of Presence allows customers of Elion/Eesti Telekom to exchange IP traffic, or “peer,” with Hurricane Electric’s robust global network. Hurricane Electric continues its rapid expansion around the globe as demand for IPv6 and quality Internet connectivity continues to rise.
Read on at the TelecomPaper.
Microgrid Knowledge to Host “New York and Beyond: Advancing Microgrids Nationally with Lessons Learned in New York” 
The forward-looking agenda focuses on what’s ahead for microgrid markets, policy and financing, with roundtable discussions featuring industry leaders from S&C Electric, Hitachi, ABB, Siemens, ZF Energy, and more.
Read more at Milldam PR.
Cabling Installation & Maintenance Highlights Upsite Technologies’ Environmental Monitoring System (EMS) 300 in Data Center World 2016 Products and News Re-Cap
Formally launched at the Las Vegas conference and exhibition, the EMS 300 is designed to help facility managers and data center operators optimize cooling efficiency and prevent downtime.
Future Facilities Partners with Belden for Data Center CFD Modeling
The premier provider of engineering simulation software for data center design and operational planning recently announced that it has partnered with Belden, who plans to use the company’s 6SigmaDCX to help its customers close the performance gap and reduce data center operational and CAPEX costs.
Learn the details at
Facility Executive Features Video of Instor Solutions’ ISO-Base Isolation Platforms Being Utilized During an Earthquake
In January 2016, Instor’s awards winning seismic mitigation system was tested when a 7.1-magnitude earthquake struck Alaska.
Read the full article and watch the video (!) at
451 Research Estimates Colocation to be worth $33bn by 2018
With 2015 being a record breaking year for the datacenter, hosting, and managed services sector, 451 Research predicts the global colocation market to be worth $33.2 billion by 2018.
Read the full article at
How Channel Partners Can Provide Strategic Value with the Cloud
With cloud adoption on the rise, organizations are trying to determine the best ways to get the most from their cloud investments. A recent Industry Perspective written by Dell’s Vice President of Global Channels and Alliances offers five recommendations for resellers to ensure that their customers’ cloud deployments are successful in the long run.
Learn more at Data Center Knowledge
Comcast to Purchase DreamWorks Animation
With a purchase price of about $3.8 billion, the deal establishes the cable provider as a new rival for Walt Disney Co. in the family entertainment industry. This move comes on the heels of Verizon Communications’ purchase of a 24.5% stake in AwesomenessTV earlier this month.
Find out the details from the Wall Street Journal
May 2-6
Mandalay Bay Convention Center
Las Vegas, Nevada
May 4-6
Granlibakken Tahoe
Tahoe City, CA
May 9-11
Washington Hilton Hotel
Washington , DC
May 10-12
Gaylord National Resort & Convention Center
National Harbor, MD
May 11
MITRE Corp’s Data Centre
Bedford, MA
May 18
MIT Kresge Auditorium
Cambridge, MA
May 19
Millennium Broadway Hotel
New York, NY 
May 21-25
Hilton Union Square
San Fransisco, CA
May 23-25
Santa Clara Convention Center
Santa Clara, CA
About Milldam Public Relations
Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology companies.
We have particular expertise in data centers, IT, energy, and telecom. No matter your vertical, we will facilitate media relations, drive brand awareness, and engage your audience with the stories that count.
To find out how Milldam can earn unbiased editorial coverage for your company, please visit our website.