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Milldam Monthly: Into the Future

Milldam Monthly: Into the Future

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Milldam Monthly: Into the Future

Milldam Public Relations
THE MILLDAM MONTHLY
 
In This Issue
HUMAN INTEREST
PR TIP OF THE MONTH
CLIENT NEWS
INDUSTRY NEWS
UPCOMING INDUSTRY EVENTS
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Issue: #32
April/2015

Welcome to the April edition of the Milldam Monthly. April was a busy month for us, which concluded with our second annual networking party at Data Center World! See some photos below. This newsletter considers what hovers on the horizon, from what it means to attract more women to jobs in engineering to what NOT to do for events you plan or attend. Also included is breaking news from our clients and information on the possible sale of a major data center and network solution provider. Read on for all of the details!



Thanks to the robust turnout, a computerized bartender, and breathtaking views of the Strip, our second annual Milldam Evening Reception, held in Las Vegas while we were attending Data Center World last week, was a roaring success! We hope you enjoyed it as much as we did and if you weren’t able to make it, we hope to see you there next year! Check out a few photos of the event here.

As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out. In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to this month!

-Adam

  

Adam Waitkunas

President

Milldam Public Relations

Like us on Facebook  Follow us on Twitter  View our profile on LinkedIn  Find us on Google+  . Find us on Pinterest

 

HUMAN INTEREST
How to Get the Girl
“How to Attract Female Engineers” highlights a few dismaying statistics:
  • At Apple, 20% of tech jobs are held by women
  • At Google, 17% of tech jobs are held by women
  • For engineers in general, 14% of jobs are held by women
These numbers are problematic and force us to consider why so few women are becoming engineers in the United States.

 

Biomedical engineer Lina Nilsson, Innovation Director at the Blum Center for Developing Economies at the University of California, Berkeley, suggests that changing the nature of engineering projects might change the above statistics.

 

Studies have shown that women are more drawn to projects with a specific social context and evident mission. Ultimately, Nilsson concludes, increasing the volume of these types of projects would not only make the field more attractive to female engineers, but result in better engineering overall.

 

 

PR TIP OF THE MONTH


Event Planning: What NOT To Do

Data Center World can be both an inspiring and daunting event. You share conversations with some of the brightest people in the field, see cutting edge technologies changing the landscape of data center operations, and hear industry leaders speak on some of the intriguing scenarios they’ve encountered with their own companies. All of this is possible within the context of a large, well-run event.

While something on the scope of Data Center World isn’t feasible for many of us, planning an event to share your knowledge and highlight your brand is an attractive and effective PR possibility for many companies. There are, however, a few things to consider. Whether you plan your own event or are simply attending them, “12 Habits of Unsuccessful Event Planners” point out what to be aware of.

  • DO NOT Trust the WiFi
    • Exhibit halls, conference venues, and any generally shared wireless connection will never prove to be entirely reliable. If your booth or a presentation depends on a secure connection, save yourself the headache and simply provide your own hotspot.
  • DO NOT Use Paper
    • The days of paper planners, paper flyers, paper agendas, and even paper sign-in sheets are over. It’s so much easier to transport, save, and keep track of any aspect of your event when it’s accessible through a computer, a tablet, or even just your smart phone.
  • DO NOT Survey Attendees
    • Organizers often forget to hand out meticulously crafted post-event surveys, and most of the time attendees don’t bother to fill them out. Think about monitoring social media engagement and jotting down notes as you speak with your attendees to generate the feedback we all crave.
For the complete list, see the full article at
Event Manager Blog.

 

CLIENT NEWS
Design and construction firm BJL Enterprises welcomes executive Jason Woods
BJL Enterprises has recently named Jason Woods partner and vice president of the company. Founded in 2013, BJL
has become a leader in technology consulting, assisting clients with a variety of network infrastructure, structured cabling design and IT project needs. Read the article at Cabling Installation & Maintenance.
Critical Facilities Summit has announced its 2015 dates
A
gathering of senior-level professionals involved in the design, construction, management and operation of data centers, hospitals, financial and other mission critical facilities, the Critical Facilities Summit will be held October 5-7, 2015. See more details at Mission Critical Magazine.

Upsite Technologies’ recent whitepaper quoted on air cooling and modern infrastructure

IT Business Edge recently quoted Upsite Technologies’ newly published whitepaper. Titled “AisleLok Modular Containment vs. Legacy Containment: A Comparative CFD Study of Inlet Temperatures and Fan Energy Savings,” the whitepaper reveals valuable insights into data center containment. See the story at
IT Business Edge.
Future Facilities publishes with Thermal News on understanding predictive modeling
The article explores how predictive modeling allows operators to use a c
omputer model to gain information about the future state of (in this example) a data center. This exploration of predictive modeling is made possible with Future Facilities’ Virtual Facility. Learn more at Thermal News.
Hurricane Electric expands within Japan
As part of the company’s organic international expansion, Hurricane Electric’s newest Point-of-Presence in Japan is based at the Equinix OS1 Facility
in Osaka. Hurricane Electric is still actively establishing new connections worldwide and
is currently connected to 95 major exchange points and exchanges traffic directly with more than 3600 different networks. Read more about this particular expansion at
Telecom Ramblings.
The Data Center Post recently featured Upsite Technologies for its award from Tech Target
Upsite recently won Tech Target’s Modern Infrastructure Impact award in the 2015 “Bright Idea” category. The award was granted for Upsite’s AisleLok Modular Containment. Find the full story (authored by MilldamPR)
here.

 

INDUSTRY NEWS

Telx exploring the possibility of $2 billion sale

As the demand for data center capacity increases on a global scale for businesses of all sizes, the buying and selling of such companies has grown increasingly attractive as well. Reports have indicated that Telx may be next, in an auction slated for Monday. See the story at Reuters.

CyrusOne acquires Cervalis and accompanying four data centers

A $400 million transaction, this buy will give CyrusOne Cervalis’ four data centers and two disaster-recovery facilities in the New York metro area. It is reported that CyrusOne is particularly excited in how Cervalis has worked within the financial services industry. Read the article at Data Center Knowledge.

Facebook encourages small businesses to better utilize site

The social media giant hopes small businesses will take advantage of their Facebook pages to drive traffic to their websites. Around 40 million businesses have Facebook pages, up from about 30 million at this time last year and Facebook continues to make updates to better serve the needs of small businesses. See more at the Wall Street Journal.

The role of sensors in determining patterns of nature and society 

The rise and impact of sensors that deliver increasing amounts of information, to both company and consumer, has resulted in establishing patterns of data that need to be analyzed. The collision of machine learning and data analysis will require specialists to figure out exactly what these patterns mean for us and for the future. Read the full story at the New York Times.

The impact of mergers on the data center market

This analysis of the data center merger market discusses the CyrusOne/Cervalis deal, as well as the factors to consider as companies buy and sell, lose and acquire, thousands of square footage of data center space. Learn more at LinkedIn.

 

 UPCOMING INDUSTRY EVENTS

May 7

New Jersey Institute of Technology – Atrium

Newark, NJ

Second Annual Internet of Things World

May 12-13

Moscone Center

San Francisco, CA

OpenStack Summit Vancouver

May 18-22

Vancouver Convention Centre

British Columbia, Canada

Hurricane Electric Carrier Networking Event

May 27

Fremont II Facility

Fremont, CA

AITP-LA: The New Style of IT

May 28

Courtyard Los Angeles Westside

Culver City, CA

NFMT: High Performance Buildings

June 2-3

Fort Worth Convention Center

Fort Worth, TX

TIA 2015: The Network of the Future

June 2-4

The Hyatt Regency

Dallas, TX

7×24 Exchange 2015 Spring Conference

June 7-10

JW Marriott Orlando Grande Lakes

Orlando, FL

Data Center & Computing Conference and Expo

June 15-16

Marriott Marquis

New York, NY

About Milldam Public Relations

Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology, energy, telecommunications and facilities companies.
To find out how Milldam can earn unbiased editorial coverage for your company, please visit
http://www.milldampr.com.
   

 

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