#DataCenterWorldF13: The Instagram Challenge with Purkay Labs and Milldam Public Relations

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Data Center World was trending in more ways than one during the busy conference last week. One exciting new component was the Instagram Challenge, which encouraged attendees and exhibitors to visually capture their DCW experience on the social media platform, tracking each entry with the hashtag: #DataCenterWorldF13. A variety of users contributed their photos, covering everything from a cardboard cutout of Tom Roberts (President of AFCOM) to a company product (Purkay Labs’ data center temperature monitor, the Audit-Buddy) riding down the escalator on its way to the exhibition hall.

The winners were determined by four different categories (Product, Rep, Booth, and Activity) and awarded a cash prize, and two of the winners were the aforementioned Purkay Labs (Aheli Purkayastha), as well as Milldam Public Relations (Caroline Haley). We were excited to be selected as a winner, and especially thrilled to share the spotlight alongside one of our clients.

Below are some of the winning shots from Purkay and Milldam, and a photo of the winners themselves:

Purkay Labs' temperature and humidity monitor for data centers, Audit-Buddy, explores Data Center World.
Purkay Labs’ temperature and humidity monitor for data centers, Audit-Buddy, explores Data Center World.
Purkay Labs discusses Audit-Buddy with Mission Critical Magazine, a briefing arranged by Milldam! Read the resulting article here.
Purkay Labs discusses Audit-Buddy with Mission Critical Magazine, a briefing arranged by Milldam! Read the resulting article here.
Audit-Buddy continues its journey around the expo.
Audit-Buddy continues its journey around the expo.
A great view of the expo hall! Our photo was also featured in one of our client's, Upsite Technologies, blog post about their experience at Data Center World.
A great view of the expo hall! Our photo was also featured in one of our client’s, Upsite Technologies, blog post about their experience at Data Center World.
Audit-Buddy remained very busy at Data Center World.
Audit-Buddy remained very busy at Data Center World.
Aheli, of Purkay Labs, and Caroline, of Milldam Public Relations, celebrating their win! Thank you Data Center World!
Aheli, of Purkay Labs, and Caroline, of Milldam Public Relations, celebrating their win! Thank you Data Center World! 

About Purkay Labs

Purkay Labs was founded in 2012 by Indra Purkayastha, a former iRobot and General Electric Executive with decades of engineering and industrial facilities experience. Purkay Labs designs and manufacturers portable temperature and humidity monitors. Purkay Labs has offices in North Grafton, Massachusetts and New York City.

About Milldam Public Relations

Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively-priced public relations, strategic communications, media-relations, event-management, business-development and strategic-partnership services to small and midsize technology, energy, telecommunications and facilities companies. Clients include Bluestone Energy Services, Future Facilities, Hurricane Electric, Polargy and the Technology Convergence Conference.